@NFJSupreme said:
@AK_the_Twilight said:
@NFJSupreme said:
people really blaiming marketing for the wii u's failure? I'm done.
Because that is a big problem. Not the only problem, but a serious issue. Before Mario Kart 8 was the focus, I saw barely any major Wii U commercials since the system launched. DKC: Tropical Freeze had a bit, but nothing special. No serious collaboration with promotional events and a lack of communication with retail outlets. Hell, the name was a problem. A lot of people mistook the system for a Wii expansion, simply because it shared the Wii name. It should've been called the Wii 2, Super Wii, or better yet, drop the Wii name altogether. Wii U caused consumer confusion; they didn't know what it was, at least not at first.
That's all marketing. Interaction with vendors, communicating the content through media, providing info about the system itself to consumers, it's all marketing. It's not just advertising; business is much bigger than that.
that is rubbish as far as I'm concerned. Here is what really happened since it is apparently hard for people to see. Because of the success of the wii Nintendo failed to realize that success was not sustainable and that they were alienating a lot of core gamers. Because of this they went and did the exact same thing with the wii u expecting for lighting to strike twice. Well it didn't as it almost never does and they have a console that neither casuals nor core gamers want for the most part. The people that want a Wii U are the ones who are die hard fans of Nintendo franchises. So yes when a new Mario Kart is released it will sell and move some units. When smash bros. come out it will sell and move some units. Same with Zelda. But the casual gamers (who bought the wii in droves) don't want the wii u because it does nothing the wii can't do. They already barely play their wii to begin with so $300 for a new system that they will barely play isn't exactly attractive to them. Core gamers don't want the wii u because they look at it as another casual console from Nintendo. Unless they absolutely must play Nintendo franchises they wont want one. Not when the more impressive PSBone exists. No amount of marketing will change this conundrum. Simply put they botched it. Many core gamers are just waiting on new hardware from nintendo now and the casuals are still enjoying their wii.
Also one thing that people don't talk about. People don't really go about and buy new party games. They are still playing rock band from 2009. When me and my friends want to play mario kart we play the Nintendo 64 version or gamecube version. Guess what? We have just as much fun on those still. Same with smash bros. This is the problem you have when some of your best system sellers are party games. Party games are fun not because they are new and fresh they are fun because you are having a good time with other people. You don't need a $350 wii u to do this. That older nintendo console of yours will be just as fun when everyone has had a few drinks and are acting like a fool.
There are many reasons why the wii u is failing. Marketing is the LEAST important one. Fact of the matter is if the wii u captured the hearts of core gamers and the attention of casuals it would sell not matter what. Instead core gamers scoff at it and casuals are ignoring it (they all want tablets now).
You're treating the situation like there are "hardcore" gamers and "casual" gamers, but nothing in between. That's what's really rubbish.
Some gamers do their research through those Game Informer magazines, but when it comes to knowing specs or in-depth games overall, they don't have a clue. Essentially, the "Wii Sports" casual is not equivalent to the "dudebro" casual. The first is not as educated as the second. The second will cling to Playstation's name while the first will simply look for a "neat" system. Some casuals are fickle, others will play Call of Duty to death without knowing that it gets worse every year.
I don't deny the fickle nature of the casuals being a major contribution to the Wii's success and the Wii U's lack of success, but if you think that what you said is the only problem with the Wii U's situation, you're out of your mind.
Go into a Wal-mart and ask an employee where the Wii U's are. There's a good chance that they'll direct you to the Wii section. If an employee can't tell the difference between a Wii and Wii U, then your average consumer sure as hell can't. It's brand confusion, and it directly correlates with the casual audience's ignorance to gaming's intricacies and their fickle nature toward industry trends.
You're not treating marketing as anything but advertising, but that's not the entire picture. There are people who STILL don't know that the Wii U is a brand new console. Nintendo botched that advantage early on and they're still picking up the pieces from it. It's just not as simple as "the casuals left Nintendo."
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