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Amazon Prime Day Is Live Right Now

Amazon has kicked off Prime Day 2020 a few months later than usual this year, but you can still find thousands of deals across tech, gaming, and more.

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Amazon's annual deals bonanza has returned, though it's arriving three months later than usual due to COVID-19. Normally held in July, Amazon Prime Day 2020 will instead run through October 13 and 14, and the huge sale is live now on the retailer's website.

As usual, the sale features thousands upon thousands of deals across all of Amazon's categories, including not only gaming and tech but also fashion, kitchen, beauty, and more. You'll also find a ton of discounts on Amazon's own hardware, such as Echos and Kindles. Prime Day is a great time to stock up on anything you need or want to buy for someone before the holidays, and it's a good opportunity to snag any gaming gear on your wish list before the next-generation of consoles and new games release next month.

As usual, Amazon's biggest competitors, including Best Buy, Walmart, and Target, are hosting their own anti-Prime Day sales this week and offering some serious discounts as well. Walmart's Big Save event went live early and runs through Thursday, while Best Buy and Target's sales are only live on Tuesday and Wednesday, overlapping neatly with Prime Day. If you're looking for deals on not only games but also collectibles and gifts, GameStop's 1UP sale will be worth browsing. And for gaming laptop deals, check out the Microsoft Store early holiday sale.

If you're looking for deals specific to your gaming platform of choice, we'll be rounding up the best PlayStation, Nintendo Switch, and Xbox deals during Prime Day as well as the best discounts on gaming memberships like PlayStation Plus and Xbox Game Pass Ultimate. Plus, see our tips for getting the best prices on Prime Day, and follow us on Twitter @GameSpotDeals for a heads-up on the best deals across tech, gaming, and entertainment. For more on Prime Day, check out our FAQ below.

What is Amazon Prime Day?

Prime Day is a massive sale Amazon puts on each summer (usually in July) for Prime members. It all began in 2015, when Amazon had a sale to celebrate its 20th birthday. In the years since, Prime Day has grown into a shopping extravaganza in its own right, with deep discounts on all kinds of items across the whole store. And, as noted above, it's inspired competition from many other retailers that also look to capitalize on the window of time in which Amazon hosts its sale.

When is Amazon Prime Day 2020?

Amazon Prime Day 2020 kicked off at midnight PT / 3 AM ET on Tuesday, October 13, and will end at 11:59 PM PT on Wednesday, October 14 (2:59 AM ET on October 15). The event will last a full 48 hours as it has in recent years. Some retailers' timing aligns with this, while others will be shorter or (in Walmart's case) longer.

How much is Amazon Prime?

The catch, of course, is that you have to be an Amazon Prime member to take advantage of Prime Day deals. The annual price of a Prime membership is $119 / £79, or you can get a one-month membership for just $13 / £8. Having to buy a subscription is a bummer, but there are ways around dropping cash just to take part in Prime Day. If you've never been a Prime member before, you can get a free 30-day trial just by signing up. Students get an even better deal: the Prime Student membership begins with a free six-month trial. Other sales, including the one at Walmart, do not require any kind of membership.

Even if you're a lapsed Prime member and you can't get the free trial, signing up for a one-month membership may be worthwhile, depending on what Prime Day deals you want to take advantage of.

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