In reality, they should.
Microsofts problem these days is the amount of pies they have fingers in. Too many pies, not enough fingers. They're trying to branch out in a million different directions. Couple this with the in-fighting between the various fractured departments, and you just end up with a mess. Autocratic leaders doing whatever they want doesn't help either.
They've lost their focus. In the last ten years, they catch onto trends too late in the day, or if they come too early, they don't seize the opportunity and market and let it stagnate until someone competent comes along and plugs the gap. In the last decade - 15 years, Microsoft has come to each endeavor SECOND or THIRD, and it's already too crowded by then.
Ballmer was jaded and outmatched by opposing leadership. Nadella looks like he could apply some direction to the company. I wouldn't say he is averse to the idea of flogging the Xbox brand. It would probably be better for all involved.
But who the hell would buy it?
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