It is not playing safe. It EA'sation. Basically publish half assed games with minimum effort and drive maximum profit out of it. Let's say instead of spending 3 years, spend only one and a half in development with 70-75% of sales. Less costs and less sales but overall higher margin. This works much better in sports and fps games that targets early teens and less on rpgs (hence the sinkage of dragon age and bioware) but EA never thinks long term anyway. Bethesda jumped in this car with Oblivion and later Skyrim. Fallout 4 is the latest entry.
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