[QUOTE="HotRevolver"]
It's a gimmick, really. You're watching artificial frames that were never meant to be there, which gives the "fluid" looking picture. I'd call it anything but "fluid," because honestly I think it looks like crap also.
Rusteater
It is not the 120Hz refresh rate that gives you the soap opera look. It's AMP (Samsung) or Motionflow (Sony) that does that.
The 120Hz refresh rate removes judder. 24 will divides evenly into 120. (5:5 pulldown)
60Hz causes judder. 24 will not divide into 60 evenly. Frames are dropped (3:2 pulldown)
AMP and Motionflow can be turned off so movies retain that "movie" look.
If you're serious about researching this I suggest visiting the AVSForums.
With auto motion plus on when watching a movie it gives it a "live" look. Its like I'm watching a tv show like survivor (when I was watching Pirates of the Carribean). I looked it up on other forums and people have experinced the same thing. Thats why I leave AMP on low not on high or full for movies.
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