Ubisoft Execs Take Ice Bucket Challenge In Front of Famous Notre Dame Cathedral

Yves Guillemot and Alain Corre get ice water dumped on their heads to raise awareness for ALS.

Ubisoft executives Yves Guillemot (CEO) and Alain Corre (EMEA executive director) have taken the Ice Bucket Challenge, a worldwide campaign that aims to raise money and awareness for ALS. The pair performed the challenge in style, too, getting buckets of ice water dumped on their heads as they stood in front of the famous Notre Dame Cathedral is Paris--a location also featured in this fall's Assassin's Creed Unity.

A person dressed as an Assassin from Ubisoft's Assassin's Creed series is the one to dump the water on their heads; another person dressed as a Rabbid from Raving Rabbids looks on. Guillemot and Corre also made monetary donations to the ALS Association, though the specific amount was not mentioned.

Guillemot and Corre challenged PlayStation executive Andrew House, Microsoft vice president Phil Harrison, and iconic Nintendo designer Shigeru Miyamoto to take the challenge next.

Data released by the ALS Association this week showed that for the July 29-August 26 period, total donations were $88.5 million, compared to $2.6 million during the same period last year.

Looking for more video game people getting ice water dumped on their heads? We've got you covered.

Industry people who have completed the Ice Bucket Challenge (click through to watch videos):

You can donate money to the ALS Association at the group's website.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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68 comments
Pewbert
Pewbert

Bandwagon jumping buffoons. 

Amazing how much the world cares for ALS all of a sudden.

thorn3000
thorn3000

from Ubisoft? from Ubisoft I'd be happier if Jade Raymond does it, in a T-shirt with nothing under

thorn3000
thorn3000

@thorn3000 I don't see anything bad in appreciating beautiful things in life, going by your logic all famous painters in history who painted nude models are perverted

troller83
troller83

Water shortage...

can't believe who stupid our society is ?

And I guess the guys taking the ice bucket challenge are only taking it , because the peasant at the end of the line think it is cool , and they don't want to offend.


But this entire shit is stupid.

There are some many illness that people don't care about....


Why won't someone do the Ebola challenge?

People go to Africa take a vacation, raise awareness of Ebola...donate... hm?


All these things are incurable as well... no one gives a damn...


I am ashamed to be a human

sortajan
sortajan

I want Phil Fish to take the lava bucket challenge.

sortajan
sortajan

I love how this is simultaneously raising awareness for ALS and water shortages. Two for one.

bigrod69
bigrod69

I'm going to dump sand on my head to raise awareness to the fact there is a water shortage in many parts of the world.

packtop
packtop

Advertising while doing the challenge...

felixgomez99
felixgomez99

Guys, I know this is off topic, but i just made a petition on Change.org, asking the guys at Naughty Dog and Sony to remaster the Uncharted franchise for the PS4 prior to the release of Uncharted 4: A Thief's End next year. I would really appreciated it you guys helped me out with this one and spread the word. Let's try to make this happen for real. Thanks in advanced :) 


Here's the link: https://www.change.org/p/naughty-dog-remaster-the-uncharted-games-prior-to-the-release-of-uncharted-a-thief-s-end

hystavito
hystavito

@felixgomez99 Not really my thing, and highly doubt it will work, but liked for the effort :).

El_Zaggy
El_Zaggy

Enough with this. If they want to give money, then just git it. Stop pretending its for money while all you seek is attention. I gave money to ALS but I'm not in need of attention so i did not do that stupidity over the internet. I mean its stupid and pêople obciously do it for the 'good' publicity. This needs to stop

zrex2metagor
zrex2metagor

@El_Zaggy the whole point of this ice bucket is to grab attention -_- You stupid? No one would have known what ALS was had it not been for this, and while its stupid, I certainly agree it is, its kinda funny to watch as well. And if it gets a few giggles but helps in spreading the word then sure, why not? This abso-fu*cking-lutely does not need to stop. You donated? Good for you, now let other people donate and dump ice on their head if they wanna, their choice. People like Bill Gates, Phil Spenser, common people, etc, donated a lot to ALS, while a number of others just dumped ice on their head and donated nothing, but if the challenge didnt exist, I'm not sure it would have spread a quarter of as much as it did. Sure there are better methods, but hey, if this one works then why not?

parkurtommo
parkurtommo

@El_Zaggy Why does it need to stop if: It's good publicity and it raises awareness for the disease in question.


What exactly is the downside? Why stop? Because it's stupid, silly? How is that a good reason to stop? How does that achieve higher importance over the 2 reasons I listed above?


That's a very flawed logic you have there. 


bunchanumbers
bunchanumbers

I hope Miyamoto just donates and doesn't dump a bucket of ice water on himself. Ubisoft doesn't get the right to tell Miyamoto what to do. But I bet that the HD twins would line up because Ubisoft told them to do it. 

qtmew
qtmew

DAT DLC bucket!!

handofkain
handofkain

@qtmew I wouldn't download it even if they gave it for free lol

delete-easycomeeasygo
delete-easycomeeasygo

Congratulations on taking the Ice Bucket Challenge :-)

(From this point on, I will keep on saying this message until the Ice Bucket is officially over)

IndremaLover
IndremaLover

I'm getting tired of this "ice bucket challenge" thing like it's the Macarena.  It just needs to stop.  

WllDan7
WllDan7

So you are against given money to the cause? The purpose of this is to give money to the cause by these challenges. They would not have almost $90 with out this. This is one of the best uses of social media I have seen. I hope this does not end at least challeges like this and they can be moved to other charities too. With all the hate that you people spew online every day it's nice to hear people giving to this good cause. So donate or be quiet.

zrex2metagor
zrex2metagor

@IndremaLover whats your problem in life? O_ o You dont like it, dont watch it. Why the heck did you even click on the link or comment if you're getting tired of it? You a contradiction of your own self there bro/sis?

handofkain
handofkain

@WllDan7 not to go against any charity act, but wasting water in this way isn't good. At least do challenges that do not waste resources that if used properly, may help fighting poverty

greenkidd529
greenkidd529

@WllDan7 And just how many people doing this Ice bucket challenge do you think actually donate?  please be honest.

you act as if EVERY single person doing this ice bucket challenge donate,  if that were the case  theyd have reached the  $100,000,000.  mark by now

Pelezinho777
Pelezinho777

They will do another after sales report of AC Unity.

RC-Sev
RC-Sev

And this thing continues. Oh my God, how pathetic.

CapnXtraObvious
CapnXtraObvious

@RC-Sev

1.Switch it up with a bucket of boiling hot water when they're not looking...


2.!!!


3.They'll stop.

parkurtommo
parkurtommo

@RC-Sev Man, I totally agree. High profile individuals raising awareness for a disease and at the same time providing entertainment for those who respect them. It's so stupid /s

CapnXtraObvious
CapnXtraObvious

So this is what followed after the effort to raise awareness for gaymers.

havesumnuts
havesumnuts

The ice melted (-_-).......... Dammit Ubisoft why you got to downgrade everything you touch, even ice? The ice looked better at the E3 reveal.

sirchick
sirchick

Promoting watch dog during a charity challenge.. smart .. or insensitive or both.

Derejin
Derejin

@freedomzealot @sirchick The point of the ice bucket challenge is to raise awareness - getting attention is the point of the whole deal.


As such, it's a bit unfair to condemn them for this. 

True, they may benefit, and they may be doing it just for themselves - but the fact remains that it also still benefits awareness.


Would you rather Ubisoft guys wore masks while doing it and said "we're not from Ubisoft, thus don't pay much attention to us and not generate as much attention for ALS"?


Maybe a bit extreme, but I hope it demonstrates the point. I don't want to seem mad at you or some such. :)

sirchick
sirchick

@Derejin i would they rather just did it without the products they sell all around them.

Its evident they had a board room meeting thinking how they could benefit from it.. which is not the point. Raising awareness is good for sure, but i don't really see a website on the video to the ALS charity - did they even mention ALS in the video ?

Ill remember this more for their products than the charity.

Derejin
Derejin

@freedomzealot @Derejin The good deed is awareness - shouting's part of it.

Again, I'm not saying that they're only doing this for JUST the charity, but getting attention's part of the whole deal. :)

Derejin
Derejin

@sirchick Good points, and it makes sense.


Still, I'm glad they did this rather than nothing at all. 

Derejin
Derejin

@sirchick @Derejin We may never know. 

We can hope, though, and the numbers being around $88.5 mil rather than $2.6 shows that the Ice bucket challenge is working, I think!

So, even if they didn't do much, hopefully it's still helping a lot.


Have a nice day. :)

aegis_kleais
aegis_kleais

@sirchick I know, right? Ubisoft has always been a shill, but it was sickening to hear the reference on what should have been an event for nothing more than ALS awareness. Ubi BS aside, it's amazing to see the campaign doing so well. I'm proud of all the generous people out there who are digging deep to contribute to this. Kind of reaffirms your faith in people.

handofkain
handofkain

@Derejin some people hate Ubisoft, and I don't doubt that after watching this, many of them will refuse to help

Fisico90
Fisico90

@sirchick They didn't have a "board room meeting", point was for the video to be fun and having a Ravving Rabbid dancing in the background with an Assassins dropping the Ice water was kinda, you know... funny ?

But yeah having two middle-aged dude whose names and faces aren't widely known throw themselves the ice bucket in a random place (unlike Mark Zuckerberg or Bill Gates) was also a possibility, but I think you can understand why they didn't choose that option ;)

Derejin
Derejin

@freedomzealot @Bellum_Sacrum It's to raise awareness for ALS - Amyotrophic lateral sclerosis - also known as Lou Gehrig's disease.


In other words, this is actually a very good thing.