Minecraft's Notch Takes Ice Bucket Challenge, Nominates Xbox's Phil Spencer, Activision's Bobby Kotick Next
The Ice Bucket Challenge comes to the games industry.
Creator of Minecraft Markus "Notch" Persson has taken the Ice Bucket Challenge, dumping a bucket of ice water on his head to raise awareness and donate money toward research to find a cure for ALS, also known as Lou Gehrig's disease.
After taking the challenge, the soaked participant usually challenges other people to do the same. Persson was challenged by Tesla Motors and SpaceX Chief Operating Officer Elon Musk, who himself was challenged by Facebook's Mark Zuckerberg. Persson, in turn, challenged Activision CEO Bobby Kotick, Microsoft's Head of Xbox Phil Spencer, and Gears of War creator Cliff Bleszinski, who's currently developing a new PC shooter codenamed Project Blue Streak.
To find out more about the Ice Bucket Challenge and how to donate to the fight against ALS, check out the ALS Association website.