@shingui5 Agreed, from a gamers point of view it is, or rather it should be ?
In the end it's just a psychological trick, and imo you could replace gameification with a much more established term...manipulation.
Is it a good or a bad thing ?
Everybody has to decide that for themselves, personally i don't enjoy being tricked and manipulated.
I try to set my own goals in games, and i don't need a fancy .jpg to pop up to give me a sense of achievement, telling me i achieved a goal somebody ELSE has set.
That's not achieving anything, just an artificial shoulder tap.
Kayweg's comments