Taken from Gamespots Xbox a year in review article
Everything Microsoft did for Xbox One in 2018 is all well and good if you already own one of the consoles, but it might not have been enough to convince people to go out and buy a new Xbox this year. The Adaptive Controller opens up gaming to a new audience, but since it works with other systems, you don't need to buy an Xbox One to take advantage of its unique design. Despite how good Xbox Game Pass has been in 2018, the heavy hitters--the console exclusives for Microsoft's major IPs--are primarily scheduled for 2019 or beyond. And, as stated before, the studio acquisitions mostly set a stage for future releases that could be years away.
Microsoft spent most of 2018 looking forward. That's great, as it could mean Xbox One has a chance to have a really good 2019 or 2020. But as it stands, 2018 was mostly a repeat of 2017. Microsoft doubled down on its attempts to improve its relationship with its existing player base--and it succeeded--but players were faced with another year where Xbox One doesn't have many exciting exclusives to point to.
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For me personally I chose an X1X over a PS4 pro as it was the only place I could play FH4 and RDR2 and those games appeal to my gaming taste more than most PS4 exclusives. Although admittedly I would love to play GoW.
Gamepass as well was a big reason I went for an Xbox.