Pokemon Go Becomes Most Popular Mobile Game in US History - Report
Plus, it's closing in on Snapchat and Google Maps on Android.
Pokemon Go is already a massive hit, and now it can claim the title of most popular mobile game in United States history. According to new data from SurveyMonkey, Pokemon Go reached just under 21 million daily active users this week, beating out Candy Crush's previous record of 20 million.
An important thing to note is that Candy Crush had 93 million total daily active users at its peak on a global basis, but this report is for the US only. Pokemon Go is not available everywhere yet--it was only just released in the UK today.
The SurveyMonkey data also posits that, if current growth rates continue (on Android), Pokemon Go is poised to pass Snapchat "within a couple of days." Additionally, Pokemon Go might be able to overtake Google's own Google Maps, which would be quite an achievement.
Another thing to bear in mind is that, despite the huge amount of hype around Pokemon Go, there is no guarantee that it will continue to perform.
"History hasn't always been kind to games that generate tremendous hype," it reported. "Back in 2012, Draw Something consumed the public consciousness for a few weeks before its user numbers dropped like a stone. Nintendo's last mobile game, Miitomo, met a similar fate, finding early success that was ultimately unsustainable."
Pokemon Go was not made by Nintendo, but instead Niantic Labs. The Google spinoff produced the title in collaboration with The Pokemon Company, which is partly owned by Nintendo. This may explain why Nintendo's share price soared after the game's release.
The game is free, but players can spend real money on microtransactions. According to a recent report, the game has already brought in more than $14 million. Additionally, sponsored locations, including possibly McDonald's, are coming to the game.
Pokemon Go--which challenges players to catch Pokemon in the real world and also helps sell pizza--launched last week and has become a phenomenon on a level that Niantic might not have even imagined.
Recently, it was reported that in wake of the game's huge success, Hollywood studios are scrambling to sign a deal for the Pokemon movie rights. In other news, two US Marines who were playing Pokemon Go helped catch an attempted murder suspect this week in California. Additionally, authorities in New York said Pokemon Go was partly to blame for a horrible-looking car crash.
For more on Pokemon Go, check out GameSpot's review.
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