Yeah EA did say big sales devalued the games or something but I think they have secretly backtracked on that.
For example, Origin in my country (Singapore) is now having a big Lunar New Years Sale with up to 70% off.
Maybe it was just one corporate suit idiot who gave that opinion.
Another perk of Origin for me at least is that games are priced cheaper than if I was to buy from a US site like Steam cause they scale the prices to local prices which I appreciate.
KodiakKoolaid's comments