THQ made 'massive mistakes' says Rubin
Former president says company had every chance to survive if it weren't for mistakes like uDraw and "haphazard and inefficient approach to deal-making."
Former president says company had every chance to survive if it weren't for mistakes like uDraw and "haphazard and inefficient approach to deal-making."
Publisher cuts dozens from Play THQ team after PS3 and Xbox 360 versions of uDraw Game Tablet fall short of sales expectations.
Publisher lowers third-quarter net sales outlook by 25 percent based on weak uDraw sales on Xbox 360 and PlayStation 3.
Wedbush's Michael Pachter projects 3 percent software sales climb in US last month, led by Call of Duty; Saints Row hurt by crowd.
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