THQ's drawn out and public demise is not attributable to industry-wide changes, but rather "massive mistakes" made by the company. That's according to former president Jason Rubin, who told MCV in a new feature that though THQ--like all publishers--faced intensified pressure, the company could have survived if certain mistakes were not made.
“I think it is incorrect to attribute THQ's predicament with overall changes in the industry,” Rubin said. “To be sure, all triple-A publishers have been under pressure, but THQ had every chance to survive had it not made massive mistakes."
These mistakes, Rubin said, occurred well before he was brought on board to lead the company in May 2012 and included "incredible losses" associated with uDraw and wasted capital on the canceled Warhammer MMO.
Rubin added that THQ's exit from the children's game business came too late and that Homefront--as well as other "inferior" titles--could have been better. He also attributed THQ's failure to a "generally haphazard and inefficient approach to deal-making [which] left the company with too much negative hanging on its books."
THQ was broken apart and sold to five different companies last week during a bankruptcy auction. For a full breakdown of the proceedings, check out GameSpot's coverage of the event.