Short length, mediocre gameplay and story being the greatest focus will immediately throw a game off of my radar - the latter point is regardless of price point, btw.
If a current game is less than 10 hours long, its not worth it. If the multiplayer component requires a separate online pass, it's not worth it. If buying a separate online pass is neede to get full enjoyment from the product, $60 is too much.
If it's a matter of style over substance - again, $60 is too much. If a sequel is sold as the last in the series and ends with a cliff-hanger, sixty goddamned dollars is too goddamned much.
I'm reading $60 as "full price" because of our higher priced games in AU. But I suppose for me, the main thing would be how many hours I actually get out of the game. Though of course, I'm not going too spend to many hours on a game that isn't really that fun to play.
The next thing whould probably be the overall experience. I can spend a few hours less on a game that I really enjoyed, or a few hours more on a game that I didn't like as much. Either way, those are probably the 2 main things for me. So if I don't feel as though I've gotten my hours wort out of the game, as well as actually not enjoying the game itself, then it's not going to be worth it.
When Mass Effect 2 was $60 for the PS3, I bought it for $10 on Steam.
Unfortunately, the idiots of society will pay whatever they're told to pay by websites and ad hype, and defend their right to be ripped off until their dying breath . . . which is why devs/publishers will continue to raise prices.
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