Tecmo and Team Ninja realized they crossed the line a little bit concerning the sexualization of female fighters in their Dead or Alive series. This is why they decided to reduce the amount of boobage in the upcoming DoA5, a trend already visible in the demo included with Ninja Gaiden 3... except fans revolted against the decision; game director Shimbori is quoted saying:
"We actually got a lot of feedback from people who were playing the demo, saying, 'We want bigger breasts. Make the characters more like that.' That was kind of surprising."
Reverse gears, Team Ninja and crank up the cleavage slider, becausethat's it, let's just stop pretending people play this series for the gameplay or the fighting technique: fans flat out screamed they are in for the boobs and they expect the sexiness level to increase with every iteration of the game.
Of course there will be some exceptions to this rule, but when a developer feels the need to make a U-turn based on player feedback it means an overwhelming majority of them agreed on the point.