Microsoft on Xbox One messaging -- "Shame on us"

Chief product officer Marc Whitten admits company has not done enough to communicate benefits of Xbox One, says family sharing plan could return.

Xbox chief product officer Marc Whitten has addressed messaging issues for the Xbox One, saying "shame on us" for coming up short in communicating to consumers the benefits of the next-generation console.

"I think it's pretty simple. We've got to just talk more, get people understanding what our system is," Whitten told IGN in a new interview. "The thing that's really gratifying is that people are excited about the types of features that are possible, and it's sort of shame on us that we haven't done as good of a job as we can to make people feel like that's where we're headed."

Whitten also spoke about the Change.org petition calling Microsoft to reinstate its controversial Xbox One policies. He said Microsoft's decision to reverse its policies was done to give consumers more options and explained that the company still has work to do to get this point across to consumers.

"What it tells me is we need to do more work to talk about what we're doing because I think that we did something different than maybe how people are perceiving it," Whitten said. "When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff."

"Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it."

"What we did, we added to what the console can do by providing physical and offline modes in the console. It isn't about moving away from what that digital vision is for the platform," he added. "It's about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it. I think a lot of the things they're wishing for are frankly there."

Also in the interview, Whitten specifically addressed the Xbox One's family sharing plan, which was killed off when Microsoft announced its change of policies. He explained that this feature--which would allow gamers to share their digital libraries with up to 10 others--could make a return if consumers make enough noise.

"If it's something that people are really excited about and want, we're going to make sure that we find the right way to bring it back," Whitten said. Check out the full IGN interview for more.

The Xbox One launches this November for $500 alongside competitor Sony's $400 PlayStation 4.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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2497 comments
Nikolajj
Nikolajj

I would like to see the family sharing make a comeback! Loved it at first sight :)

sonic1992
sonic1992

PLAYSTATION 5

XBOX TWO = PS2

Gankstar_VX84
Gankstar_VX84

Hah. It would be very difficult to put accross the benefits of having an X1 to the public, because the fucking shitbox has no benefits. Unless your a typical shitty xfag that thinks Halo is the only game in existence

atopp399
atopp399

How long is this stupid story going to be on top?

thebeachguy90
thebeachguy90

@murderek Ha you blame the gamers?  I say the blame should go to MS's piss poor PR.   What kind of a company acts so arrogant and foolish towards their consumers instead of addressing things properly and in a professional manner?  MS are the ones that screwed up. Stop being a silly apologist. 

jimdotbeep
jimdotbeep

@murderek Newsflash Before I could share ANY game with ANYONE. That Check in Bullshit was just so they could make sure you CAN'T do to your own property what you wish. THis user Aggreement and DCMA shit is all just that ... SHIT.

ANd I love how you didn't mention the KInect 2 that for reasons that were NEVER given needed to be ALWAYS on even if you weren't playing a kinect game or didn't even want the Kinect 2

The is absoultly no reason  that Cloud Storage couldn't be a part of the New System Without all the other bullshit. I Should be able to save a game file onto the cloud while NOT using a kinect and not having Microsoft CHeck in to make sure I'm honoring their Bullshit user agreement or using third party software.

DeViLzzz
DeViLzzz

Xbox One alright ....

Xbox: One big pain in the *** !

DeViLzzz
DeViLzzz

It is 7/19/2013 and yes I still am doing everything I can to distance myself away from Microsoft. 

danielbirchal
danielbirchal

You are right! Shame on you Microsoft!

How can youguys commit to  change the system to the good old optional offline (requiring to connect to internet only once in a lifetime just to update it and enable the offline mode), and announce that the Forza 5 disc will ship incomplete, rendering it useless without an internet connection??? 

This makes no sense at all!!!

It takes away the biggest advantage that disc games have over digital: ownership! Its not yours forever anymore since you'll need a server to download the rest of the game. And servers arent forever! (to anyone that thinks that ANY company in the world will keep servers running for long years after the end of its gen I've got shocking news: Santa doesn't exist!!) 

Then people say: but its one time download only. But the fact is that if your hard drive or console fails after the servers shutdown then you loose your game! Just like digital copies! 

Another really bad thing is that this policy (of shipping incomplete games on disc) would allow devs to rush even  more games into the market. Suddently we're all beta testers!!!!

Come on Ms! Youguys must complete your work and demand that every game disc that has an offline mode can be playable right out of the box without internet.

I'm an old xbox supporter! Been with youguys since the original xbox! Never had a PS,and  never wanted to, but if you fail to implement the offline strategy fully I'll buy a PS4.

rossagessausage
rossagessausage

@danielbirchal Your post is a bunch of emotional nonsense.  Forza's development has nothing to do with MS and everything to do with Take10 and is only being done so they can make launch.  ITS ONE GAME.  

Please stop trolling and be secure in your decision to choose PS4.  I am choosing X1.

danielbirchal
danielbirchal

@rossagessausage @danielbirchal You didn't presented a single argument and my post is the one emotional? 
Anyway In case you don't know MS isn't only the Forza's publisher, but its also the platform holder, meaning that all the rules are set by them, so a decision like tha has all to do with MS.

By the way, sorry to ruin your xmas kiddo! Now go cry with your mother!

mucking_foron
mucking_foron

Gamespot likes the number of views so they keep this trollicle at top spot. 

dummpymonkey123
dummpymonkey123

Why the hell is this still at the top of the news list

DeViLzzz
DeViLzzz

@dummpymonkey123 Maybe if MS would stop ending up in the news and shut their trap maybe we wouldn't be talking much about them but you know what MS is worried cuz they know they have messed up huge and are trying to do damage control but the more they talk and the more that comes out about what they have done in recent years makes the situation even worse.  MS needs to ****off !

Commissariot
Commissariot

I do agree with one thing Xbox said, "we need to communicate more,"

 As Sarge once said, "Could you put that in a memo and entitle it S*** I already know?!" 

You cant make a system so full loaded with features and then...explain how none of them work. I don't know how the system will do because only Microsoft really knows how it works so far.

Ninja_Danny
Ninja_Danny

@Commissariot It's almost like all those Hidden features of an iphone they dont tell you about. but say its awesome and just hand it to you T_T.... uh.. so.. whats it do? lol

Commissariot
Commissariot

@Ninja_Danny @Commissariot Pretty much.


I just love how microsoft comes out and says : "We need to communicate more..." when people complain their not communicating. Talk about patronizing.

Incubus420
Incubus420

Anyone hear that Forza needs a 1 time internet connection to function. This system is going to fail. Not everyone has internet connection and can plug the system in for that 1 time internet scan.  This will flop so hard that it might even go down faster than Dream cast did. 

rossagessausage
rossagessausage

@Incubus420 Umm no - Dreamcast was pirated to death.  Forza being a 1 time internet connection is due to time constraints and the policy change.  This can't be helped unfortunately, but it is only one game.  I don't think Forza will make or break the console - stop the fanboy hate.

MatrixGamer78
MatrixGamer78

It is confirmed that gamespot is getpaid by MS as 15th-july article is still on the top of news wall which shows GS is bribed.

Incubus420
Incubus420

@MatrixGamer78 lets just say its in their best interest to keep this up there to help the image of the parent companies partner. 

rossagessausage
rossagessausage

@MatrixGamer78 Or - in the real world - it's one of GS's most commented-on article and they're doing it for the page views and web hits....


e424pd5
e424pd5

@MatrixGamer78 I remember all the MS supporters saying the same thing about Sony around the time of e3 because of all the negative and trolling news. They make money off of hits to their posts, they will publish whatever gets them the most hits, not what is relevant. Move to another site if you're sick of crap like this or just don't click on it.