EA, Oculus VR, others join non-profit organization representing virtual reality [UPDATE]

Oculus VR says it is not a part of the The Immersive Technology Alliance.

by

[UPDATE] An Oculus VR representative provided GameSpot with the following comment explaining that it is not a part of The Immersive Technology Alliance. You can read the full statement below.

“There was confusion on March 13 about whether Oculus was a member of the Immersive Technology Alliance. We've spoken with the ITA's leadership and clarified that we are not, and have not been, a member of the group. We appreciate the ITA moving so quickly to correct their website and media to reflect this.”

The original story is below.

Publisher Electronic Arts, Oculus Rift virtual reality goggles manufacturer Oculus VR, and other companies have joined The Immersive Technology Alliance, a non-profit organization that aims to represent the augmented reality, virtual reality, 3D, and gesture markets.

Originally founded in 2009, The Stereoscopic 3D Gaming Alliance has been renamed The Immersive Technology Alliance (The ITA) and has been expanded to serve the needs of these emerging technologies.

The ITA will launch at the 2014 Game Developers Conference next week during a private session. In addition to Oculus VR and EA, other members include Technical Illusions, Gameface Labs, Digital Extremes, Harvard University, Panasonic, Avegant, Epson, and others.

“In this rapidly expanding industry of augmented and virtual reality displays, and other immersive technologies, great communication and collaboration among technology leaders is valuable,” co-founder of Technical Illusions Jeri Ellsworth (formerly of Valve) said. “We are revolutionizing the way people interact with and display their digital graphics, and we look forward to working with the alliance to bring more awareness to immersive products like castAR."

Earlier in the week, we heard another report that Sony plans to officially announce its virtual reality headset for the PlayStation 4 during GDC.

Last month, we found out that Oculus VR trademarked RiftCon, a convention that has the similar purpose of promoting virtual reality gaming.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

54 comments
dazevanz
dazevanz

They have been showing this for years. All they keep saying is 'oh we are trying to make it better'. If they keep doing that when will we see it

BlackBaldwin
BlackBaldwin

Smells like a front for human trafficking why else would EA join it?

daveisthemusic
daveisthemusic

About time, a non-profit organization representing virtual reality, calling for an end to ALL discriminatory and inhumane treatment of NPC's everywhere...!!! Fighting for NPC's rights... for a better world for us all. May God Mode bless you, gentlemen.

dreamgreed
dreamgreed

EA in the same sentence as "non-profit organization" makes no sense to me...

Kinguard73
Kinguard73

The Neck strain that thing must cause. Honestly I rather have Google glasses help out then that headache inducing machine strapped to my head.

FrankDuxx
FrankDuxx

I really think its to soon for that kind of technology.


jimmy_russell
jimmy_russell

Immersive is not an English word. I believe they mean Immersing.

warhawk-geeby
warhawk-geeby

EA and non-profit in the same sentence?!

Well I never.

feathers632
feathers632

Some of you are incredibly stupid.  No surprise since the education system fails many with only a small percentage showing any real signs of intelligence.

Firstly..  HMD is not just a TV on your head.  It's the best technology we have for dropping you into the 3d world.  When this is done with low latency then it's very realistic.  A monitor or TV can't compete.  A conventional fixed display is a small window on a big world.  Oculus represents a natural way of looking around that world.  The second thing is that Oculus is able to show objects at true-to-life scale.  This is impossible with a TV unless you're sitting very close with a Fresnel lens placed in front of it.

"it's not virtual reality" <  How incredibly facile and brainless is the person who made this statement.  Any 3d representation of a world is virtual reality.  Battlefield is virtual reality and even crappy call of duty is virtual reality.  

There is no better system for immersing you fully in a 3d environment.  Oculus lets you look around the world in a natural way.  Using a mouse or console controller to look around is completely unnatural.  Oculus is able to convey object scale realistically.  When you walk up to a Titan it will tower over you.  When you walk up to a large building you will feel like you're in front of a large building.

Thirdly the depth.  Everything is in 3d instead of flat and cartoon-like.

So HMD tech especially Oculus Rift most certainly is the best system we have for dropping the player into the 3d world in a convincing way/  It's use extends far beyond simple gaming.  It's a valid tool for scientists and other professionals too.  It's just sad that some of you lack the cognitive ability to understand the tech and what it can do.

Xatsuna
Xatsuna

Yup I agree with most people. This are not virtual world. It is basically the same as playing with a pc or tv screen infront of you with glasses on.


Go watch Sword Art Online! That is some real virtual thingy right there.

guardianofhonor
guardianofhonor

Calling this "VR" is false advertising, its basically just a screen you strap to your face. I could jerry-build the same thing using a tablet if I felt the need to but I dont because its totally unnecessary unless you are a gamer desperately trying to shut out the outside world for some reason or maybe you have an acute case of ADD and cant focus on a screen.

10854
10854

It's going to take a while for me to see someone wearing a VR headset, with their eyes virtually glued to the screen. At this point It doesn't appeal.

youngzen69
youngzen69

As someone who has been gaming for a very long time I can say without a doubt that VR is the future of gaming. Limited technology in the field has been the very reason VR has not caught on so far. But eventually down the line maybe not in my lifetime VR will be a seamless experience. Thank of Total Recall, The Matrix, The Thirdteen Floor some crazy movie like that and you can see instantly the possibilities. That said, VR will have useful applications far beyond gaming. Imagine if a computer could digitize your exact appearance. Imagine never having to leave your house to go to class but your meeting people and socializing as if you were actually there because their also in this VR world. Imagine if your someone who struggles socially and how VR applications could go along way in remedying that. Imagine if your training to be a doctor, lawyer, or anything for that matter the hands on experience one could get from using VR. Imagine being able to test drive a car or being able to walk through a virtual home before meeting the car salesmen or the realtor. VR will eventually revolutionize everything. 

VR far into the future will become the Ultimate illusion device and as with all things of this nature once technology gets to that level of immersion it will be people who will become extremely addicted to the VR world. That world becoming more real or more desirable then the actual world. In that world they could become anything that they wanted a great singer, a movie star, etc. This is similar to how narcotics work and no narcotic will be able to march its addictive nature but that is a concern that we as a people will not have to worry about not in our lifetime.

WingChopMasta
WingChopMasta

EA? frick, if I was any of the other companies I would give them the pass. Nothing good can come out of EA having their hands in anything.



Gravity_Slave
Gravity_Slave

I don't care how cool this thing is, you look like an absolute tool wearing it.  Thats why virtual reality gear never took off.

Megavideogamer
Megavideogamer

Non-Profit representing Virtual Reality? They don't seem confident that Oculus Rift will be a success and make a large profit? 

nyran125tk
nyran125tk

"a non-profit organization that aims to represent the augmented reality, virtual reality, 3D, and gesture markets."


A non profit?


How are you a non profit organisation if you are interested in future markets?


Please explain logic. 

hadwell
hadwell

@guardianofhonor  

virtual means almost... so virtual reality means almost reality, not quite reality, not strictly reality... etc..

electroban
electroban

@FrankDuxx  


You tried it? Or were you talking to soon in that you think we're not ready for it and will go insane?

10854
10854

@jimmy_russell  immersive

ɪˈmɜːsɪv/adjective
  1. 1.(of a computer display or system) generating a three-dimensional image which appears to surround the user.

Rayzakk
Rayzakk

@warhawk-geeby The company is non-profit.  Doesn't mean the employees don't make a profit.

noirtenshin
noirtenshin

@feathers632  i think virtual reality needs to be a synergy of (almost) all senses that we have.

Visuals and Sound are a part of it. But we need other senses to be able to call it (virtual) reality.
In this state its a barebone experience and thus it may not be correct to call it (virtual) reality.


Don't get me wrong, i still think this is a huge advancement and a step in a right direction, but it may be to early to state/market this as a complete experience.   

cracka123
cracka123

@guardianofhonor  

It's so easy even you can do it? But you didn't because you're in-touch with the outside world, unlike the Oculus Rift nerds? You missed out on making hundreds of millions of dollars and pioneering a new industry, yo. But that's ok. You still have your pride.

tranceology3
tranceology3

@youngzen69 It could go that way, but what's going to happen when people become comfortable and bored in VR? Are there going to be people that struggle socially in VR? What happens when we get bored, and people decide to hack the system so it makes it feel like we are on drugs in VR. Now what if we get so comfortable, and adapt to VR, that someone makes VR in VR, something  no one could imagine. Or the bigger question, what if we are in VR right now....and we just don't know it because it was programmed a million years ago, and it works that well? I mean, imagine many, many years from now, it's very possible children are born into VR. Then, what is reality anymore? Ok, ill stop now, to many drinks tonight. 

xboxoneanddone
xboxoneanddone

No it will not keep smoking that good stuff if you want but it wont

OrgeLambart
OrgeLambart

@youngzen69 sounds like awesome ideas, then we can all roll around with pasty skin weighin in excess of 500 pounds, our only social interactions will be the dude that delivers our pizza..

xboxoneanddone
xboxoneanddone

Do you actually feel that way or do you just want to join the band wagon of hatred because everyone else does

feathers632
feathers632

@Gravity_Slave  People look fucking dumb playing games anyway.  Wearing a HMD makes no difference.  And the reason it didn't take off was because the tech wasn't advanced enough to support it and the prices were far too high.  

hadwell
hadwell

@Gravity_Slave  

virtual reality never took off, because untill the last maybe 20 years or so, most graphics looked like

http://i.imgur.com/LWPxtGG.png


and untill the last 3 years or so, was so expensive that it was restricted to educational and professional applications only

hystavito
hystavito

@Megavideogamer  It's just something businesses do when they are all wanting to push a new thing, they form a group/panel/association/whatever.  It's kinda like HDMI, or Bluray, but of course those are far more specific and I believe for-profit, but you get the idea.

Fabian85
Fabian85

Considering the amount of OR devkits sold and that they couldnt meet demand you mean? Lots of people like myself waiting for the final product and lots of upcoming title have vr support on the pc.

nparks
nparks

@nyran125tk It's called a 501c6.  A tax exempt status for trade associations that lets them collect funds from members for the purposes of advancing a particular industry (usually through general research, public education, and political lobbying).  They are a non-profit because the trade association itself does not make a profit (though its members may) and because its benefits accrue to the industry as a whole and not specific members or companies.

Yes, we have a weird tax code in the U.S.

emanuelmaiberg
emanuelmaiberg moderatorstaff

@nyran125tk The ITA isn't looking to generate profits for itself, but rather benefit the members, hopefully us users, and advance these technologies overall. It's an alliance, as they say, or the much cooler sounding "consortium," if you will. 

feathers632
feathers632

@noirtenshin @feathers632  Well there is one more important sense we can add and that's vibration.  Most people play games with little to no vibration feedback which creates a disconnect from reality.  It's like waking up and losing the ability to feel vibration.  This is how most of us play games.  Since the 80's I set about creating vibration feedback for many games and sims I played.  For flight sims I could feel the runway beneath me and the kick of the afterburners.  This will also be important for Oculus gaming too but I guess the majority won't consider it.

guardianofhonor
guardianofhonor

@cracka123

You are correct, I should make a Kickstarter project since it seems easy to sucker Americans and Canadians who dont know what to do with all their money out of millions with just a little clever marketing. Also what does "yo" mean?

nyran125tk
nyran125tk

@nparks @nyran125tk  So its a non profit organisation that eventually wants to make a profit under the name non profit? yes, that is weird. Its members may make a profit? That means the organisation is making a profit, if its members are making a profit. 


Let me get this straight, take funds(im guessing thats salaries and wages for its members, while they are creating new stuff) thats tax exempt in order to make more profit for the organisation later on? yes that is weird. But hey research and innovation aint free.


If companies are paying people to make the innovation, its making a profit for the people whos inside the organisation.


Why dont they just say corporations getting together and funding new innovation. instead of all the weird sht? because they want to remain tax exempt?