This has about the production value of a trailer for a free mod.
Moreover, it shows us exactly nothing, one week prior to release.
These should both be warning signs that they're going to charge money for something that is not worth it for the many people who already have the old games.
As a developer showing their multi-platform game to a mixed crowd on a game convention, they would have to strike a balance between showing off their game the best it can look versus misleading console players that the game will actually look like that on their consoles at home.
So the logical solution would be to run the demo on a high-end PC for smoothness, but with +/- medium texture and graphical settings to mimick the graphical quality of the console version.
I think that's what we're seeing here.
Because it definitely does not look as good as e.g. Crysis on the PC did several years ago.
In my opinion, the author of this article disqualifies her own opinion because she bases it on the premise that "ME3 is a piece of art", which I think is highly debatable. By her same reasoning, the company should never remove any bugs, or add any DLC, as that would jeopardize the integrity of the "piece of art". Seriously. By the way, count the number of times she uses "art" versus "game" in the article when referring to ME3. I rest my case.
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