You can ask yourself: What is the point to any game at all? Especially the multiplayer components of said games?
Anyways, considering MMOs in stark contrast to the campaign/storylines that all regular games generally have:
1. For some it is the competition. Competiton is elicited in all possible forms in an MMORPG: PvP combat, leveling races, equipment attainment, etc.
2. For others it is the role-playing. Being able to immerse yourself in a world where a large number of the characters are actual people, and do the stupid, and the smart things that REAL people do. All in a setting that sometimes you wish were the real world.
3. For some it is the open-ended gameplay, the immersiveness. MMORPGs have worlds that are so huge, so beautiful- so immersive. I remember the first time my younger brother palyed an MMORPG- Star Wars Galaxies, the trial. Anyways, he being a noob, walked for hours (and enjoyed just seeing the Star Wars world) on foot throughout the online world. Eventually, he got the hang of attaining and using vehicles, and mass transportations systems in the game. And even though he feels stupid about it today, it was an amazing experience for someone who had enjoyed only the smallest of worlds in single-player normal games.
4. The quests. Some of the story-lines are interesting and challenging to complete in their own right.
5. Money. Some people like to buy their gold and equipment, get leveled. Get a cheaters push in a world where the act of cheating is difficult and punishing to accomplish.
6. And other reasons.
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