There's only one real reason people get Game Pass: day one Xbox Studios games. Before Microsoft announced that, Game Pass was a nice curiosity, but it was largely ignored because it's the most expensive console subscription. People were already complaining about Xbox Live Gold costing $60 a year, and then to have this new subscription that cost $15 a month? Nah son, nah. When Microsoft announced all first-party titles would come to Game Pass day one, that's when people started taking notice.
Microsoft first-party exclusives are what get you in the door. And once you're in, and you see the selection and you start playing some of those games, it becomes very hard to give it up, and almost as hard to justify paying $60/70 for just one game.
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