These developers that have a game coming out the same year (so you know what they say won't be far flung speculation) but when asked questions always say "well we're not talking about that just yet"

WHY THE HELL NOT? You have the stage at the biggest pres event in gaming to talk about a game thats coming out in only a few months, the ear of the gaming world and even beyond is listening you literally wont have a better time to get us all excited yet instead of telling us why your game is awesome you show a tiny snippet and won't go any further?

Why so you can save those announcements for 1 month later when you'll release it on your website newspace where only the people who visit your forums will see it?

Last E3 there was the 15 minute gamespot stage demo of MW2 and questions were asked throughout yet instead of answering them the guy just kept saying "we're not talking about the multiplayer/weapons/characters/story/freaking anything else except this tiny ice mission and ooo shiny shiny heartbeat sensor yet" so it was like a waste.

What was there to save since most everything about the structure of the multiplayer is the same. What was there to hide?

Damn it frustrates me. Props to any developers who this E3 actually tell us things about there game and get us excited.