Marketing campaign was non existent. Same reason Solo failed. Marketing matters folks.

Huh. Well I like her more now.

Oh my god! He could have possibly offended someone at some point a decade ago!

No one cares and if they do they are worse than him. Stop being pu**ies Disney.

Disney does not care and did not expect this to be hugely successful. This is obvious by the almost total lack of advertising compared to the other films.

I'm a lifelong Star Wars fan but I've always defended this decision. It was a completely understandable and rational thing for them to do. They couldn't have the creative freedom of the new film writers being restricted by the EU. Anyone who is still mad about this is not being reasonable.

@manu_pt: Have you ever shot a gun? Most of these sound like someone slamming a book shut...

@locke90 U mad bro? But like i said to another user the retcon had to happen for them to make more films. I'd rather them do what they did and have more films than not make more just to keep the EU intact. A lot of the old EU was garbage anyway.

@locke90 Ugh get over it already

@MJ12-Conspiracy I bet you haven't even read it. Anyway the retcon was completely necessary in order to make more films. You cant have writers creative freedom restricted to fit in with the old cannon, they would be awful and nearly impossible to make.

@MJ12-Conspiracy You know Thrawn is cannon again and they have a new Thrawn book written by Zahn right?