The whole gym membership thing what’s his name kept bringing up was such an illogical nutso point to make. Like there was never going to be a tipping point like gym stuff. For one, as others have mentioned, people’s willingness to go to the gym and going to the movies are worlds apart. Another thing is that a person going to the gym doesn’t cost the gym the monthly fee they get from a person each time they visit the gym. Data was also another pipe dream. Data money wouldn’t put a dent in your monthly sub costs. The actual strategy seemed to be to get enough customers to be able to strongarm theaters and studios into cutting them into their profits. A less dumb gamble but still dumb because obviously theaters would just create their own service.
maybe that was their true intention all along? everything seems to be going to a subscription based model.
Log in to comment