There's a reason MS exclusives went from selling well during the 360 days to barely being able to do 5 million in gen 8. Fortnite, COD, and Battlefield. Looking at MS show, they seem to focus most of their budget to shooters and there's no getting around these three franchises. It's the reason Sony focuses on high budget single player games, they fill a void most multiplats can't. MS is stuck between a rock and a hard place which is why they have to give games away to compete. As long as these franchises are on top, forget about Redfall or Halo moving the needle.
https://venturebeat.com/2021/01/15/npd-reveals-the-best-selling-games-of-2020-in-the-u-s/
https://venturebeat.com/2019/01/22/npd-2018-the-20-best-selling-games-of-the-year/
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