Subscription growth has flattened, and sub services on console and PC platforms accounts for only 10% of total video game content spending in the US.
— Mat Piscatella (@MatPiscatella) January 17, 2024
I get that some people want to protect their preferred model, but the idea that subs will become dominant is unsupported by data.
Why Xbox fans are right to doubt Microsoft on its rumored plans to move Xbox exclusives to other platforms.
— Jez (@JezCorden) January 17, 2024
Read: https://t.co/ra0cT3GuFo#Xbox
Regardless of rationale you give, Phil Spencer says one thing and Microsoft leadership says another.
— colteastwood (@Colteastwood) January 17, 2024
The messaging needs to be crystal clear and aligned.
Nadella was quoted recently saying, "We think that now, we have the ability to really do what we've always se out to do, which is build great games and deliver them to folks across all platforms, right, which is Xbox, consoles, the PCs, and now even including mobile gaming and cloud gaming"
Mix the consumer spending on subscription services, the recent sales performance on Xbox games on Circana (NPD) and rumors of more Xbox games coming to other platforms soon, and the picture is becoming more and more clear. I mean look at the Xbox faithful even starting to ask questions...
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