@blackhairedhero said:
@Jag85: Yes and marvel sales flopped. It's the reason they are bringing back all the originals because lazy race/gender swaps haven't worked well.
The examples mentioned (e.g. Spider-Man, Captain America, Captain Marvel, Ms. Marvel) are not race/gender swaps. They are entirely different characters who later became successors that inherited the title. And these successors have their own individual backstories, so they're not lazy swaps. Also, at least two of these successors are getting their own new movies, Captain Marvel and Spider-Man: Into the Spider-Verse.
Marvel comic sales have been declining for a long time now. Even the MCU, which has been dominating the box office for nearly a decade, has failed to give a boost to Marvel comic sales. In fact, both Marvel and DC have been overtaken by Viz Media (a manga distributor) as the largest comic-book publisher in North America (despite the lack of a manga/anime presence at the box office). Blaming the decline of Marvel comics on diversity would be incorrect, since the decline started long before there was ever a diversity push in comics, and diverse comic-books have generally had better sales than non-diverse comic-books in recent years.
The reasons for the decline of Marvel comics are complex. A big reason is the decline of the traditional single-issue comic market, which is where Marvel and DC have been dominant. This has coincided with the rise of the trade-paperback/graphic-novel market, which has been dominated by manga books as well as diverse comic-books. Marvel Comics' decline is partly because they have been too reliant on the declining single-issue market and slow to respond to the rising trade-paperback market. In other words, diversity is helping Marvel comic sales, not hurting it.
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