Abandon Ship! Don Mattrick leaving Microsoft to join Zynga

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DontGetBigIdeas

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#1 DontGetBigIdeas
Member since 2012 • 252 Posts

Via Geoff Keighley

https://twitter.com/geoffkeighley/status/351744837617328129 

All Things Digital

Don Mattrick, the president of Microsofts Interactive Entertainment Business which centers on the Xbox and all the software giants gaming and entertainment efforts is leaving the company, said multiple sources close to the situation.

These sources added that the high-profile executive is also close to taking a top job at Zynga, the troubled online social gaming company, possibly as its CEO and working in close partnership with its founder and current CEO Mark Pincus.

Sources said the announcement of Mattricks appointment could be made as soon as today, after the markets close.

If it happens, the hire would be a massive one for Zynga, which has been hit by a series of problems since its IPO. Pincus has been struggling to move the company into mobile quickly, as its once strong Web and Facebook business has waned. That has included a major layoff recently, as well as closures of a number of offices outside of its San Francisco HQ.

If he, in fact, appoints a new CEO to take over the reins to a very experienced exec like Mattrick who has worked on many turnarounds it is a major step by Pincus, who has held the top job there since its founding. While it is not unusual for a founder to give up such power, it certainly underscores Pincus commitment to reviving Zynga.

Interestingly, Mattrick has also been on the short list of the top execs being considered to run Electronic Arts, another gaming giant that has faced a number of challenges and whose former CEO was ousted a few months ago.

The move appears to be only unrelated to the massive restructuring now taking place at Microsoft, and talks between him and Zynga has been going on for some time.

But it is a big blow to the Microsoft which does not have someone to replace Mattrick right now despite some recent high-profile missteps around its flagship Xbox product.

As the interactive entertainment boss, Mattrick has been a public presence at both of Microsofts recent Xbox One events the nationally televised unveiling in May, and the E3 update in June. Gamers disappointed with the lesser focus on games at the May event blasted execs like Mattrick in their online grumblings.

At E3, Sony won the image battle by reaffirming its old DRM policies vs. the Xboxs new ones, which had angered some gamers by requiring regular online connectivity. After E3, Microsoft abandoned its new digital check-in plans and reverted back to its old DRM policies, too.

On May 21st, 2013, Mattrick and team shared a vision for a new generation of games, TV and entertainment with the announcement of Xbox One the all-in-one entertainment system built for the future and designed to deliver new experiences across all types of content with unparalleled power from the cloud and an immensely improved Kinect sensor. Mattrick has also spearheaded the development of brand new entertainment offerings via a landmark partnership with the NFL and collaborating with industry luminary Steven Spielberg to bring a new Halo live action TV series to life.

Mattrick joined Microsoft in 2007, after a long career in the gaming sector, starting at Distinctive Software, which he founded at 17 years old. It was later acquired by EA, where he eventually headed its global studios and research and development. According to his bio, since Mattrick began overseeing the Xbox division, the Xbox 360 installed base grew from 10 million to nearly 80 million worldwide while Xbox Live membership increased from 6 million to nearly 50 million.

The Canadian native has long wanted to move back to the Bay area, where has has a home, said sources, another important factor in this move.

Both Microsoft and Zynga declined to comment.

http://allthingsd.com/20130701/exclusive-microsofts-entertainment-head-don-mattrick-leaving-to-take-top-role-possibly-ceo-at-zynga/?mod=googlenews

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heretrix

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#2 heretrix
Member since 2004 • 37881 Posts

HOLY SHIT, THIS IS FANTASTIC NEWS.

I'm fuking serious. I hope he was forced out.

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Mystery_Writer

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#3 Mystery_Writer
Member since 2004 • 8351 Posts

good riddance.

if only he could take the turd of achievements he left at MS with him.

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AcidThunder

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#4 AcidThunder
Member since 2010 • 2332 Posts
LOL Zynga.
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Capitan_Kid

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#5 Capitan_Kid
Member since 2009 • 6700 Posts
Lol that moron is moving to a sinking ship
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HadOne2Many

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#6 HadOne2Many
Member since 2012 • 1485 Posts
He did come off pretty douchey over the last few weeks, so good riddance. Hopefully the next rich white guy they put in place isn't just as bad.
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tagyhag

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#7 tagyhag
Member since 2007 • 15874 Posts
That's like going from the Titanic to the Bismarck.
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#8 Badosh
Member since 2011 • 12774 Posts
Good.
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LordOfPoms

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#10 LordOfPoms
Member since 2013 • 1138 Posts

HOLY SHIT, THIS IS FANTASTIC NEWS.

I'm fuking serious. I hope he was forced out.

heretrix
Don't think it's so great yet. The person behind him, Phil Harrison, was 100% incompetent when it came to dealing with the press post Xbox One reveal. Mattrick was a good spokesman for the brand, but nobody will ever come close to Peter Moore. The brand in Harrison's hands is scary -- he's a big media guy, not a games guy. Mattrick was the games guy. http://www.eurogamer.net/articles/2013-05-22-phil-harrison-tries-again-to-clarify-game-ownership-second-hand-sales-and-always-online-in-xbox-one
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YoshiYogurt

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#11 YoshiYogurt
Member since 2010 • 6008 Posts
From one horrible company to the next horrible company.
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TheRealBigRich

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#12 TheRealBigRich
Member since 2010 • 784 Posts

never want to see someone lose there job but he was killing ms just by being there and it may not of been his fault at all. Now they can blame any policy changes on Don

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Truth_Hurts_U

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#13 Truth_Hurts_U
Member since 2006 • 9703 Posts

Axe Phil Spencer please.

And Larry Herb.

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TwistedShade

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#14 TwistedShade
Member since 2012 • 3139 Posts

Why would anyone want to work at Zynga? Just seems like a terrible place to work if you love games, not to mention I think they've been sinking for awhile now.

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TheRealBigRich

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#15 TheRealBigRich
Member since 2010 • 784 Posts
He did come off pretty douchey over the last few weeks, so good riddance. Hopefully the next rich white guy they put in place isn't just as bad.HadOne2Many
I think they are going to get a veteran that has good public standing... idk who that would be but it would be nice if they did
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#16 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
Only cows should be upset by this news!
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#17 Giancar
Member since 2006 • 19159 Posts
Really stupid decision. From Don Mattrick. Is he in drugs or something like that?
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#18 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
[QUOTE="Giancar"]Really stupid decision. From Don Mattrick. Is he in drugs or something like that?

Sometimes its better to jump before you're pushed?
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heretrix

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#19 heretrix
Member since 2004 • 37881 Posts

[QUOTE="heretrix"]

HOLY SHIT, THIS IS FANTASTIC NEWS.

I'm fuking serious. I hope he was forced out.

LordOfPoms

Don't think it's so great yet. The person behind him, Phil Harrison, was 100% incompetent when it came to dealing with the press post Xbox One reveal. Mattrick was a good spokesman for the brand, but nobody will ever come close to Peter Moore. The brand in Harrison's hands is scary -- he's a big media guy, not a games guy. Mattrick was the games guy. http://www.eurogamer.net/articles/2013-05-22-phil-harrison-tries-again-to-clarify-game-ownership-second-hand-sales-and-always-online-in-xbox-one

Mattrick was probably the absolute worst spokesman for the Xbox brand. He spearheaded the nosedive in quality and quantity of the core experience of the Xbox brand. Then, to one up himself, he headed one of the worst product reveals in recent memory and now he's jumping ship.. I don't blame Phil harrison for the mixed messages, I blame the guy that is the head of the division. It's his job to make sure everyone has their shit together.

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CaseyWegner

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#20 CaseyWegner
Member since 2002 • 70114 Posts

"abandon ship?"

more like "get off of our ship."

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DrTrafalgarLaw

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#21 DrTrafalgarLaw
Member since 2011 • 4487 Posts

He finally saw Microsoft had no future and abandoned ship.

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L0mak

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#22 L0mak
Member since 2012 • 179 Posts
Like jumping off the hindenburg only to land on the titantic.
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#23 LordOfPoms
Member since 2013 • 1138 Posts
Only cows should be upset by this news!blue_hazy_basic
Depends. The people in line to take over the Xbox brand are just as bad as he was. There isn't a Peter Moore in the wings. If Peter Moore came back, then Cows would have something to be scared about.
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#24 Giancar
Member since 2006 • 19159 Posts
[QUOTE="blue_hazy_basic"][QUOTE="Giancar"]Really stupid decision. From Don Mattrick. Is he in drugs or something like that?

Sometimes its better to jump before you're pushed?

Ehh, the DRM was way overblown by the internet. And they redeemed themselves discarding it. Mattrick leaving won't get rid of the bad image MS has in the web. And I think that was the main problem regarding the overblown thing.
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SUD123456

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#25 SUD123456
Member since 2007 • 6949 Posts

HOLY SHIT, THIS IS FANTASTIC NEWS.

I'm fuking serious. I hope he was forced out.

heretrix

Yep. I called it a couple of weeks ago. Someone had to pay for the PR debacle.

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Optical_Order

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#26 Optical_Order
Member since 2008 • 5100 Posts

Probably good news for Xbox fans. 

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guard12

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#27 guard12
Member since 2004 • 2018 Posts

He was being a dick the past couple of weeks so good riddance

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#28 Douevenlift_bro
Member since 2013 • 6804 Posts

:lol: whats that lem with don mattrick in his avatar? Gota make changes my friend.

What a fail of a console he created..

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#29 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
[QUOTE="Giancar"][QUOTE="blue_hazy_basic"][QUOTE="Giancar"]Really stupid decision. From Don Mattrick. Is he in drugs or something like that?

Sometimes its better to jump before you're pushed?

Ehh, the DRM was way overblown by the internet. And they redeemed themselves discarding it. Mattrick leaving won't get rid of the bad image MS has in the web. And I think that was the main problem regarding the overblown thing.

The issue wasn't the content just how Mattrick and co absolutely bungled the presentation. They let their opponents gain the high ground and lost the confidence of the consumer. Plus the pricing of the XB1 is beyond daft.
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#30 mems_1224
Member since 2004 • 56919 Posts
I loled so hard when I read that he was leaving MS for Zynga...f***ing Zynga
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#31 neo418
Member since 2003 • 586 Posts

tom-baker-i-can-fap-to-this.gif

lol 

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#32 Giancar
Member since 2006 • 19159 Posts
[QUOTE="Giancar"][QUOTE="blue_hazy_basic"]Sometimes its better to jump before you're pushed?blue_hazy_basic
Ehh, the DRM was way overblown by the internet. And they redeemed themselves discarding it. Mattrick leaving won't get rid of the bad image MS has in the web. And I think that was the main problem regarding the overblown thing.

The issue wasn't the content just how Mattrick and co absolutely bungled the presentation. They let their opponents gain the high ground and lost the confidence of the consumer. Plus the pricing of the XB1 is beyond daft.

I know, he made tons of mistakes. I agree with you, he is being fired. But if this were not the case, it would be the most stupid decision from him, stupider than One's decisions.
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#33 johny300
Member since 2010 • 12496 Posts
:lol: Fantastic news.
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#34 DrTrafalgarLaw
Member since 2011 • 4487 Posts

He should have committed public seppuku in front of his wife and children, after publicly apologizing and acknowledging being a disgrace to gaming and gamers.

He took the easy way out and went to Zynga.

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rockydog1111

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#35 rockydog1111
Member since 2006 • 2079 Posts

I miss the Peter Moore days. Ahh, good times. good times. I hope they hire another person that cares about gaming like he did.

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heretrix

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#36 heretrix
Member since 2004 • 37881 Posts

Bring back Robbie Bach and Jay Allard.

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#37 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts

He should have committed public seppuku in front of his wife and children, after publicly apologizing and acknowledging being a disgrace to gaming and gamers.

He took the easy way out and went to Zynga.

DrTrafalgarLaw
I'd argue going to Zynga is exactly the same thing :P
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neo418

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#38 neo418
Member since 2003 • 586 Posts

He should have committed public seppuku in front of his wife and children, after publicly apologizing and acknowledging being a disgrace to gaming and gamers.

He took the easy way out and went to Zynga.

DrTrafalgarLaw

:lol:

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bobcheeseball

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#39 bobcheeseball
Member since 2007 • 9316 Posts
He should marry that one chick from Nintendo that left a while back, Connie or something?
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#40 L0mak
Member since 2012 • 179 Posts
"If you want a system that doesn't need to check in online we have a system for that , the 360" *M$ takes out daily nanny check in to M$ servers, Fires Mattrick. Justice. Sweet Justice.
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#41 Giancar
Member since 2006 • 19159 Posts
He took the easy way out and went to Zynga.DrTrafalgarLaw
Don't you mean, the comedy way?
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#42 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts

I miss the Peter Moore days. Ahh, good times. good times. I hope they hire another person that cares about gaming like he did.

rockydog1111
Peter Moore was horrid too. MS needs someone who hasn't lost touch with today's gamers.
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#43 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts

[QUOTE="DrTrafalgarLaw"]He took the easy way out and went to Zynga.Giancar
Don't you mean, the comedy way?

images?q=tbn:ANd9GcTftuYT_5j-KzPd_Ok5C7A

potatos.jpg

"Yes at Zynga all my dreams will come true!"

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timbers_WSU

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#44 timbers_WSU
Member since 2012 • 6076 Posts

I hope he is not getting there by Nuclear Sub because he might be waiting a while.

Microsoft would be smart to hire someone who has, at least a clue about games. Just a thought.

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neo418

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#45 neo418
Member since 2003 • 586 Posts

[QUOTE="rockydog1111"]

I miss the Peter Moore days. Ahh, good times. good times. I hope they hire another person that cares about gaming like he did.

 

blue_hazy_basic

Peter Moore was horrid too. MS needs someone who hasn't lost touch with today's gamers.

is there a single exec. who is? Nintendo obviously isn't, sony? 

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LordOfPoms

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#46 LordOfPoms
Member since 2013 • 1138 Posts
[QUOTE="DrTrafalgarLaw"]

He should have committed public seppuku in front of his wife and children, after publicly apologizing and acknowledging being a disgrace to gaming and gamers.

He took the easy way out and went to Zynga.

blue_hazy_basic
I'd argue going to Zynga is exactly the same thing :P

Zynga is a long, painful, slow death -- like being sent to a Siberian gulag. Seppuku is much better.
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Giancar

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#47 Giancar
Member since 2006 • 19159 Posts
Back then, the Simpsons owned too much Nowadays... :(
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#48 johny300
Member since 2010 • 12496 Posts

He should have committed public seppuku in front of his wife and children, after publicly apologizing and acknowledging being a disgrace to gaming and gamers.

He took the easy way out and went to Zynga.

DrTrafalgarLaw
This isn't Japan lol.
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LordOfPoms

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#49 LordOfPoms
Member since 2013 • 1138 Posts

[QUOTE="blue_hazy_basic"][QUOTE="rockydog1111"]

I miss the Peter Moore days. Ahh, good times. good times. I hope they hire another person that cares about gaming like he did.

 

neo418

Peter Moore was horrid too. MS needs someone who hasn't lost touch with today's gamers.

is there a single exec. who is? Nintendo obviously isn't, sony? 

Peter Moore horrid? He's the reason Xbox took over America from Sony and was one of the chief architects of Microsoft's strategies against Sony... He was pretty damn good and it's no surprise MS's tone changed considerably after he left and Sony caught up again.
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blue_hazy_basic

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#50 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts

[QUOTE="blue_hazy_basic"][QUOTE="rockydog1111"]

I miss the Peter Moore days. Ahh, good times. good times. I hope they hire another person that cares about gaming like he did.

 

neo418

Peter Moore was horrid too. MS needs someone who hasn't lost touch with today's gamers.

is there a single exec. who is? Nintendo obviously isn't, sony? 

Once Sony cleared out the old crew I think they've been hitting homeruns the last few years. At least in comparison to their competition. Want it done right? Look at the PC and Steam and many of the PC-centric developers.