@uninspiredcup: The Verge article seems to be more-or-less pointing out most of the things that you just pointed out. The writer seems very much self-aware that the article itself is contributing to the issue, ironically, but there's really no other way to address the issue without writing an article about it. The point of the article is that the mass media is essentially playing into the hands of the terrorists.
I might also add that it's strikingly similar to how the media played into the hands of ISIS a few years ago. Some of the tactics that ISIS previously used to spread its propaganda are now being mimicked by this new breed of alt-right extremists, right down to the barbaric horrific videos, which ISIS presented in a movie-like fashion and now the alt-right is presenting in an FPS-game-like fashion.
As for Pewdiepie, I don't think it's wrong for the article to point out his previous anti-Semitism controversy. That "death to all Jews" shit may have sounded like some funny joke to him, but that's just fucked-up to most ordinary folks. And that's why he has many alt-right fans in the first place. But he didn't care about the consequences, because the controversy helped get him more views and subs to stay on top (although he won't be on top for long, with T-Series on his tail).
It was actually the wrong article titled - https://www.theverge.com/2019/3/15/18266859/new-zealand-shooting-video-social-media-manipulation
Both are pieces of shit though, as are Polygon. The problem with PewPewDie' for me wasn't his joke, I honestly couldn't give a shit and I think most people aren't dumb enough to take it seriously... The method of paying poor people do it, him being a millionaire. It was porn poverty, much like TV showing benefits Britain or Jeremy Kyle. exploiting the weakest members of society for amusement from one of the most privileged. That, not the joke itself was abhorrent. It was blunt and not particularly funny. But certainly wasn't vomiting in a bucket over it.
Jew jokes do not equate to mass shooting and the shooter himself was deliberately using that false equation in the hopes for hyperbole. And has absolutely no evidence of anything to do with the shooting, which gets linked to portray a guilt by association.
The shooter himself, as with many seeks attention with a grandsons self-importance. Linking it to PewPewDie, making it a point to bring up (a joke), gives the man exactly what he wants.
The Verge being aware of it, while trying to lip around it "But it’s also clear that if any of his many followers had missed the shootings, they were now aware of them., shows pretty clear their intent and doesn't cancel it out.
For them it's both a chance to attack him (broadening the shooters message), and springboard censoring the internet, giving him that culture war acceleration he so desperately wants.
They might as well have sent him a box of Ferrero RoCher.