"The conversation turned to the PlayStation Vita, to which I pressed Koller bluntly on its poor sales, and what seems to be an insistence from Sony that Vita is doing just fine contrary to evidence suggesting otherwise. Its selling on target, so everything that youve heard from our execs is true, he said. We certainly entered the next-gen version of the dedicated handheld market with eyes wide open. We knew that this is a very challenging market. Theres certainly competition from tablets and mobile and other things that provides a challenge to the entire dedicated handheld market, not just something that we would enter.
But we did then and we do now feel very confident and very bullish on the platform, for a variety of reasons. First is, again, going to what I mentioned on the console side, the content. The content coming to Vita, not only this holiday [but] what were seeing over the next few years for Vita keeps that development spigot hot.
One of the major strengths of PlayStation Vita, according to Koller, is how ubiquitous the user base is with that of PS3s most hardcore players. We havent gone into the numbers publicly, Koller admitted, but I can tell you that a significant majority, as in most, of the Vita consumers are also PS3 owners. When we look at that, those are people we know very well. Thats a PlayStation Nation consumer who tends to be a loyalist. They buy multiple platforms from us. So we know their purchase behavior. We know the games they like. We know what makes them tick.
Koller also confirmed that -- like PS2 and PS3 before it -- Sony intends on supporting the PlayStation Vita for a full 10 years. Were in year one, so well be supporting it for some time. But yeah, it does have its own 10-year life cycle. All of our platforms do its a marathon, not a sprint. We expect long-term success from all our platforms.