omodachi Life is described by Nintendo as a game that allows people to encounter strange, humorous versions of everyday events, like meeting new friends, moving into a new apartment and doing chores (it sounds very similar to Animal Crossing). The game also allows your Mii, Nintendo’s online avatar and digital representation of the player, to pursue and marry female characters and vice-versa.
Nintendo’s idea of a “strange and humorous world” seems to adopt a very hetero-normative perspective because it doesn’t allow players to engage in same-sex relationships, spawning the social media campaign #Miiquality, urging Nintendo to add same-sex relationships to Tomodachi Life.
“Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life,” Nintendo of America said in a statement provided to the Associated Press.
“The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that ‘Tomodachi Life’ was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.
The ability for same-sex relationships to occur in the game was not part of the original game that launched in Japan, and that game is made up of the same code that was used to localize it for other regions outside of Japan.“