Sony: PS4 Destiny Bundle Helps Perception That PlayStation is "Best Place to Play"

Executive Adam Boyes says Destiny is a "critical" component of Sony's plan to make PlayStation owners "feel special."

The $450 white Destiny PlayStation 4 bundle is a "critical" component of Sony's plan to make consumers think of PlayStation as the "best place to play." That's according to Adam Boyes, PlayStation vice president of publisher and developer relations, who says in a new interview that Sony's overall goal is to make PlayStation owners "feel special."

"In general, we want to look at PlayStation as the best place to play," Boyes says in an interview with Game Informer from this month's issue. "That's why we spent a lot of money going for 8GB of GDDR-5 RAM and high processing power--to ensure that it is perceived as the best place to play. Destiny is a critical part of that; we want people to see that custom white PS4 and say, 'Where did you get that?' or see the custom gear on PS4 and say, 'Where did you find that?' That's a part of ensuring that people feel special when they play on PlayStation."

Though Destiny is not a PlayStation-exclusive, Sony has lined up a number of special promotions with Activision and Bungie. The game's alpha was offered only on PlayStation, while the public beta began first on Sony systems. Further, in addition to the white PS4 bundle, PlayStation versions of Destiny will receive exclusive content. Despite this obvious special relationship between Sony and Destiny, Bungie has on multiple occasions stressed that it loves PlayStation and Xbox fans equally.

Destiny launches September 9 for PS4, PS3, Xbox 360, and Xbox One.

In the lead-up to E3 in June, Sony rolled out a new marketing slogan for the PS4, heralding the platform as "where the greatest play." Microsoft fired back, saying later that month that the Xbox One has the best exclusives, new franchises, and multiplayer community. In addition, just this week, Microsoft confirmed that it will offer a white Xbox One system in a bundle with Insomniac Games' upcoming game, Sunset Overdrive. Previously, the white Xbox One was available only for Microsoft employees.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

629 comments
galacticat
galacticat

Ia that a white PS4?  I had it mistaken for a special snowflake

dryyoureyez
dryyoureyez

It's so awesome got mine preorder and paid for now I have xbox one and ps4 and a gaming PC life is good

Tranula
Tranula

Oh man that controller is sweet!

Deadlysyns87
Deadlysyns87

Controller looks so stupid that i can't be arsed to get the console

plcox02
plcox02

You know what they say about people that try to hard?  They're trying to overcompensate for specific flaws and shortcomings.  See above for example.

zinten
zinten

Hopefully it will be a bit less of a fingerprint magnet than the black version.

rmiller365
rmiller365

That is one awesome looking system. Ive been looking to buy that but preorders are sold out EVERYWHERE..

zoopsat
zoopsat

well I guess if your into multiplayer shooters but really so far only 1 game makes me want to play on the new next gen and thats Quantum Break. Thats the only thing new I have seen, so far at least. 

wrestlemaniaw
wrestlemaniaw

white is very common... need something else to feel special..

shawise
shawise

Will it come in black

joeyl853
joeyl853

This is too funny. Sony as a company is in trouble

Jinzo_111887
Jinzo_111887

If Sony wants me to believe the PS4 is the best console available right now, they'll have to drop the online multiplayer fee. The lack of it is the one thing that makes the PC versions of games better.

fulfledgedgamer
fulfledgedgamer

@zinten 

Who doesn't keep a micro fiber cloth to keep their console as sexy as possible?

Jinzo_111887
Jinzo_111887

@wrestlemaniaw If it was Microsoft, I'd say toxic green because they're poisoning the video game industry. I guess could be seen as poisoned...

AnonymousSquid
AnonymousSquid

@joeyl853 However in trouble Sony is, its gaming division is doing well and will likely continue to do so.

chahtaimponna
chahtaimponna

@Jinzo_111887 so this is a stupid question.  I wonder if console connectivity fees are subsidising PC gaming?  lol.

psxp-one
psxp-one

... you can do what I did... buy plus when there are deals for it. $40 for a Year is not bad... even lower prices during black Friday if u r in the U.S.

PC is just a computer it will never count as a console (that includes steam machine) gaming on PC is OK but to me it's not the same.... thats a feeling like a DJ has for Vinyls...but that's just me.

willjohnboy
willjohnboy

@Jinzo_111887 not going to happen they need the money plus generates the free ps3 online scheme was a massive drain on their funds and with the recent large loss despite the playstation division showing profit makes it impossible for them to go back

plcox02
plcox02

@Jinzo_111887 @wrestlemaniaw Please elaborate.

jenovaschilld
jenovaschilld

@willjohnboy @Jinzo_111887 I do not see how anyone will not have to charge online fees for multiplayer applications. With the largest internet providers consolidating power and destroying net neutrality, many companies are having to pay higher and higher charges for server bandwidth. Netflix, amazon and facebook have all had to make deals with comcast and timewarnercable for better deals. I man not saying Sony should suck up the cost as price of doing business but with sony console platform in demand and future bandwidth will get higher, charging an xbox live like fee is not only profitable but good business sense now. 

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887  Then I'll just keep bashing them for sinking to Microsoft's level.

willjohnboy
willjohnboy

@Jinzo_111887 @willjohnboy all im saying is your criticizing sony for adopting microsofts online charge policy they needed to do it they have lost a lot of money better to pay for online than not having any console at all

willjohnboy
willjohnboy

@Jinzo_111887 it's good business they need to make profit it may not be popular with everyone but it has to be done

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Maybe I am, but I despise this policy that much. I'd rather have a hybrid of the online pass/PS+ where players could choose which one suits them more. Since I normally try to buy games new, I'd go with the online pass over PS+.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Then earn the money instead of blackmailing people out of it by withholding online multiplayer. Otherwise, the PC will just continue to look better by comparison.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 And PC. Anyway, I still intend to keep bashing Sony over their decision. Heck, I'd actually prefer them to go third party over resorting to adopting the number one thing I hate about the Extortionboxes. At least their games would be on PC.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Think about the PS4 and Xbone for a second. What other device do they share their architecture with? Hint: The PS4's OS is a modified version of FreeBSD, which is an OS that can run this device.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 It's as much a console as the PS4 and Xbox One. Think about it, they all run on the same architecture. The PS4 runs on a modified version of FreeBSD, which is a PC operating system.

willjohnboy
willjohnboy

@Jinzo_111887 @willjohnboy it's still technically a computer (pc) and is thought of as such just because you want to believe it's a console does not make it true

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Really? By the same logic, the same could be said about the PS4 and Xbox One because of what I just mentioned about them.

willjohnboy
willjohnboy

@Jinzo_111887 @willjohnboy pc does a lot of things other than playing games and media consoles are dedicated gaming machines if you don't understand that i fell sorry for you

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 True, but the Steam Machines are entering the console arena. Sort of like a wolf in sheep's clothing if you want to think of it like that.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 They're supposed to be gaming computers that run SteamOS (which is a GNU/Linux Distro that works off Debian) and can be hooked up to a TV. They even come with custom controllers, so far, I'm thinking its evolved a bit. Example, from what I understand, the L3 and R3 buttons (in Playstation terms) are suppose be on the grips.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Prices can range from affordable (on par with a modern console) or expensive based on the parts inside. Like a PC, the Steam Machines can be customized. I also wouldn't rule out the possibility of the PS4 and Xbox One being able to be turned into Steam Machines as well. I mean, they are PCs at heart.

Jinzo_111887
Jinzo_111887

@willjohnboy @Jinzo_111887 Would be cool in a way. Normally consoles are sold at lost and money is made back through software sales. If this happened with the PS4 and Xbox One, it could mean that there could be some consoles they won't won't get their money back through their online multiplayer fees and software sales. It would serve them right, in my opinion.