Sony: Negative Xbox One response a "very useful source" for PS4

Shuhei Yoshida says backlash over Microsoft's policies helped inform decision making for PlayStation 4.

The backlash surrounding Microsoft's controversial (and since-reversed) DRM policies was a "very useful source" for Sony in its PlayStation 4 marketing planning, Worldwide Studios president Shuhei Yoshida said in the latest issue of Famitsu (via Polygon).

"There were lots of people who gave their opinions on that issue to my Twitter account before E3," Yoshida said. "It's not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source."

Sony capped of its E3 2013 briefing earlier this month by declaring that the PS4 would play used games without limitations and would not require an Internet connection. This announcement, from SCEA CEO Jack Tretton, drew a rousing applause at the time.

SCE Japan Asia president Hiroshi Kawano further explained in Famitsu that the response to the PS4 has been positive all round--from consumers to developers.

"As of now, I feel like we're getting a very positive response. For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list," Kawano said. "The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I'd like to see it connect to a revitalization of the marketplace."

Kawano also addressed PS4 pricing for Japan, saying this information will come during a "full announcement" sometime in the future. Elsewhere around the world, the PS4 will retail for $399/€399/ £349.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

932 comments
Lawrencevanrijn
Lawrencevanrijn

reversing does not mean abolished, which means that they could try again slowly after they have enough consoles in the field. 

2013 - it just sucks to be Micro$oft!

mister-superior
mister-superior

Xbox polices were reversed but they still left a stain that they need to overcome. 

Its too late for me I turned my back or 360'd and went to Playstaion who has gamers in mind.

barrica
barrica

Since when a better console has to have DVR and HDMI in? I seriously dont understand the people who slate SONY for making a console that plays games and blue rays, i never asked for  anything else on the new consoles, i buy a console for games! 

MCM078
MCM078

But 399€ are 519$ and 349£ are 531$.

 Why do we need to pay extra for it?

TirOrah
TirOrah

Thank you, Sony, for acknowledging that you took advantage of Microsoft shooting itself in the foot over and over. It's nice to see them admit that, and I'm saying this in a positive way. We're not stupid and we don't want to be treated as if we are.

tightwad34
tightwad34

Wouldn't be hard for me to take advantage of my main competition if 80% of the internet was bashing it. I mean, MS was really herp derping it.

Kyrylo
Kyrylo

Thats how business done. You research before you release info. M$ pre-E3 conference was unneeded and ruined their face hard. It would have been pretty dumb not to use this fine example of bad marketing to their own advantage. 

MercifulYet
MercifulYet

Like for PS4.
Comment for Xbox One.
Lets see where the peoples hearts and minds are.

steelmouth
steelmouth

anyone else think MS and Sony are actually friends they discus the future of gaming together hence they always have way too many similarities between them, I mean Xbox One and PS4 where goner be the 95% the same until Sony chickened out on last minute,  and I get a feeling after the Sony E3 conference MS called Sony and was like dude WTF, we agreed and you turn around and fuck me in the ass making me look bad, honestly dude what the . . .

steelmouth
steelmouth

who knew Sony is such a bootlicker

blue_shift_91
blue_shift_91

lol. sony pussied out behind MS and Nintendo, and swooped in looking like heroes at the last second. smart and sad at the same time.

SilentAssassin
SilentAssassin

Microsoft's Ego got too big and Sony came in and brought them back to reality with the help of smart and loyal customers!!

AngelsongCA
AngelsongCA

Microsoft thinks it's King George.  They know what we want, and they've just got to educate us ignorant masses about their "future of gaming."  They don't give a crap about what gamers think or want, only about their bottom line.  "We think" is their line.

Sony's line is "What do they want?"


darkassassin911
darkassassin911

@Lawrencevanrijn Maybe by next-next-gen, all consoles will be using similar policies.  Some of Microsoft's ideas were pretty good....

NoAngle
NoAngle

@MCM078 because your country charges companies a heafty tax.


plus prices in US dollars usually don't include sales taxes. not sure if the $519 is tax included or not though.

NoAngle
NoAngle

@MercifulYet XO > PS4


XO = new consoles =  newer better ways to do everything.

PS4 = PS3.1 = nothing new.

puukusa
puukusa

@steelmouth they didn't chicken out. they planned to hold back to see the reaction, remember when that Sony guy told they will wait for MS to reveal it's cards, so they can make improvements - being so close to launch it didn't make sense to do improvements in HW and core firmware, just features and policies.

I don't see why this is unfair, unethical, chickenin, sad or anything else

TenraiSenshi
TenraiSenshi

@steelmouth MS are the ones who decided to change their policies to appease a consumer outcry, and Sony are the boot-lickers?

Hmmm...

j62987
j62987

@blue_shift_91 Mostly smart. They waited to see the public's reaction to MS policies and changed theirs accordingly. Smart business equals WIN. 

tightwad34
tightwad34

@blue_shift_91 Sony pussied out? WTF are you talking about? I hope you're trolling, and not by accident.

puukusa
puukusa

@blue_shift_91 It's only sad if you're a sad little Xbox fangirl - i don't see any reason why would it be sad for any normal person

AyatollaofRnR
AyatollaofRnR

@AngelsongCA If gamers always got what they wanted things like Steam wouldn't exist. 

I think MS just failed to communicate their vision for Xbox One.

godzillavskong
godzillavskong

They both only truly care about their bottom line. Sony was a bit smarter in their decision making this time.

djrushhlive
djrushhlive

@AngelsongCA your  not to bright.....

csward
csward

@NoAngle @MercifulYet LOL you obviously haven't read anything about the PS4. Enjoy the spycam (kinnect) in your living room.

NaNoSQDX
NaNoSQDX

Ps4 is still bringing the entertainment portion towards the console while focusing on making it the best gaming experience possible. Xbox One is cool for its little gimmicks but I want a real gaming console. Not a glorified cable box. I got Netflix and sportscenter on my phone -_- Microsoft became more greedy with their price and tried to screw over the hardcore and loyal Xbox fans. I loved the 360 but always been down with Sony. Sony has yet to make me lose faith in them.

Dr_takapotku
Dr_takapotku

@NoAngle @MercifulYet Your argument is invalid, totally dude! XO is expensive, crappy and ugly hardware with no interesting exclusives at all. PS4 FTW, if you're a gamer!

IndoorActivist
IndoorActivist

@NoAngle @MercifulYet  PLaystation have always boasted the best exclusive and always will, their GDDR 5 will also help with the longevity of the system.  

There really is no argument for Xone, unless you really Love FPS's

thebeachguy90
thebeachguy90

@NoAngle Xbone has tv and media just like 360 did. So what exactly are these "newer better ways" you speak of?

KillingZoneHD
KillingZoneHD

@NoAngle @MercifulYet  yes and sony always stays on old styles.The company hasn't something new for gamers.Someone who likes playstation is gonna get ps4 and if someone loves xbox one he is going to take it.I'm going to get Xbox One Because I Find It most entertaining.Happy Gaming Everyone!!! :D

blue_shift_91
blue_shift_91

@j62987 @blue_shift_91 

any idiot can figure out what not to do after the first person gets it wrong. your idea of smart business is mediocre. it breeds no way for innovation. instead of taking any vision they originally had forward (like they did with bluray on the ps3), sony panicked and decided to stick with gaining popular approval and making a quick profit.

lateralus1
lateralus1

@djrushhlive "your  not to bright....."
"You're" and "too" ... and yet you're saying this person is not too bright. The irony made me chuckle. :)

blue_shift_91
blue_shift_91

@tightwad34 @blue_shift_91 

lol, nice "facts" you got there. sony raped itself with $4.7 billion in losses from the ps3, hid behind microsoft while the xbo took all the bad press for revealing the details of the console first, quietly scrapped the DRM and camera they intended to include with the ps4, and were praised for their "consumer friendly" stance.

if you're gonna call someone out on THEIR opinion, at least base your argument on something more than YOUR opinion.

tightwad34
tightwad34

@blue_shift_91 I don't need anything clarified. If anyone does, you should get some facts if you think Sony pussied out. If that's just your opinion, then so be it.