Game needs a campaign, once the initial novelty of building a tiny little city is gone the fun wears off. Needs something to keep challenging you and showing off the finer points of the game. As is it's just a tool set with little people running around that have no real purpose in the game.

This game is like Simcity Lite and should have been called SimTown

The bottom line is this is not city building it's small town building to equal a big city once it is combined with other towns. The plots are just not large enough to provide a deep gameplay experience. You just find yourself doing the same thing over and over again.