You need to be unique , to stand out from the crowd. The most common way a gamer becomes famous is for the skill he / she has in the game. Though , you don't need to be the best player in the world , for example , Pewdiepie isn't skilled yet he's the gamer with most subs in youtube because he's really funny for most of people and they enjoy watching his videos.
Also , I think that interaction between the viewer and the youtuber is key for succes.
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