I don't believe that a decreasing show of support in polls for union redesign necessarily means that there is less demand for a redesign. I think instead that this decrease is more representative of people's lack of faith that their vote will actually make a difference. People have given up hope. Most still support the redesign, but because of GameSpot's actions and lack of acknowledgement on the issue over the years, people just don't see the use in voting because they "believe" that it's not going to change anything and that GameSpot will continue to not care. That lack of belief is what's causing the polls to decrease, not the lack of demand. It is possible to have a high level of desire for something, only to suffocate that desire through a lack of belief that it's even possible to achieve.
You mention that unions have too many features that aren't used. I would argue that these features aren't used because they are in fact useless. There's a reason why I've never used the union archive. It's poorly designed and doesn't allow me the ability to organize my news archive in a way that's best suited to my purposes. That's why I ignore the feature altogether. The same goes with the union videos feature. It's poorly designed and implemented. All of this would change if their redesign actually gave these features some usefulness.
I don't remember if I supported this in the thread when I originally posted it, but I do now. Unions should be a feature reserved for paying members only! This provides a monetary incentive for GameSpot to actually spend their time and money on redesigning the feature. Here's another even larger monetary incentive. If unions were actually given the features needed to be able to professionally operate a news and media website, they'd achieve growth like never before. This expanded growth would help pull in new viewers and members from across the internet. I can tell you from personal experience that when The HeadCrab Union was at its peak, I used to go beyond the GameSpot forum by placing paid advertisements on other websites. The union system would essentially act as an advertisement vehicle for GameSpot, powered and driven by the community itself. This would ultimately lead to increased ad revenue for the main site. Look at Facebook. It basically advertises itself.
Another reason for this becoming a feature that's part of a paid subscription involves the quality and quantity of unions. As you correctly point out, UCB's are limited in number because the paid subscription acts to filter out those people who are not serious about building a healthy community. The only filter preventing the number of unions from exploding out of control is the fact that you need to find co-founders in order to activate a union. Even that step though is easy to pass. Besides this, there is nothing set in place to filter out unions being created by people who aren't serious. If somebody was serious about building a news organization and community, they'd easily find a way to get the money to buy a paid subscription. Those who just thought it would be fun to create a union would be filtered out. The setup we have in place right now encourages high quantity and low quality. This has the unfortunate side effect of diluting membership across a large number of poor quality unions, and those unions that are actually committed to quality news and community management never come to the forefront.
I don't care how many people will whine about having to pay for their unions. The system we currently have in place is a system that rewards laziness and punishes hard work. It is therefore unacceptable and needs reworking. Once unions are redesigned, allow people a window of time in order to purchase their subscription. Once the deadline passes, all unions that haven't paid in would be either permanently deleted by the system or suspended, preventing people from accesing the union or searching for it. Only once it has been paid for would the union be reactivated. This system would act as a way to filter out all the dead unions automatically, instead of requiring GameSpot staff to search through unions and do it manually. Those unions that paid for a subscription, but failed to show any results would be automatically removed by the system when the subscription expired without renewal.
This system would be setup to drive poor quality unions out of existence and high quality unions into the spotlight. GameSpot would also need to provide incentives for higher quality management in order to further drive unions to a professional standard of excellence. One idea I suggested in this thread was to provide union achievements or goals, which when reached would add a new badge or emblem to the front page of the union, creating for unions an ever expanding list of goals to achieve, increasing quality. Another incentive would be increased advertising throughout GameSpot, with the benefit of driving up union membership. This setup provides both monetary benefits to GameSpot and it fixes the union quantity vs quality issue by filtering out poor quality and incentivising high quality.
I didn't really plan on writing all this, but felt it was good stuff, so I'll post a thread about it when Monday rolls around, unless there's some disagreement on it here. I'd love to hear your objections.
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