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Radnen

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This may not be a comment you need; but one you deserve. So, let's break the echo-chamber. Your Goal: Market Diablo III - an M-rated title - on the family-friendly Nintendo Switch. Your Result: I left feeling dissatisfied from a tone-deaf attempt at marketing.

Was I supposed to laugh? Was I supposed to see less than 1 accumulative minutes of Diablo III gameplay? Was this a demonstration that the Switch is portable? Why do we care we went on tour with an "Anna Prosser"? Was the comedy aimed at young children for what is an M-rated title? There are fundamental marketing questions that were not answered in this video. Time, money, effort went into this. You have only generated a small buzz, and I leave feeling my time could've been better spent elsewhere. Which is a shame: you put in hard work and I completely understand you love the game and want to show it. I get that. These things can sometimes be a labor of love. But it's difficult when you know you can market better than that.

Did your budget effectively convey the advertisement outreach you wanted to achieve?

With that out of the way, I love Diablo III, and I love the switch. Show us you care too. Show us you love Diablo and the Switch and the benefits undocking the tablet gives you. Show us more gameplay, show us that no experience was compromised moving Diablo to the Switch platform. Rule 1 of marketing: know thy audience. Show us the host playing at the airport, at a dorm room, at a party with friends, or kicking back after an 8+ hour grind at work, and that you'd love nothing more than to sink into a session of Diablo III. Give us a reason to purchase the game and talk about it. Generate advocacy. As an M-rated audience, I'd rather not see someone wait in line (for the bathroom), see a meeting room about glue (of all things)... and clowns (good-grief!) This narrative (unbearable situations made bearable with Diablo III) wasn't necessarily bad, but it was far from ideal for an M-rated audience.

Anyways, I see this all too often in this industry: Kitschy shorts using the 'gamer's are awkward, and funny things happen' approach. I'm older now, and it comes off as awkward. Gamer's aren't children anymore, their median age is 31. They have wallets. Let's make something a bit more age appropriate, and maybe, just maybe you'll see your engagement rates rise. Never assume you can create a video that puts your marketing keywords together and generate buzz.

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Radnen

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I think the biggest problem is timing. However, we should recognize that it's entirely excusable. A lot of people, including the author of this wonderfully written article, don't understand how huge and complex A Song of Ice and Fire is. The showrunners, contractually, just don't have the ability anymore to draw this out for big wins down the line. There is no more "down the line". Benioff and Weiss are up to their eyeballs in subplots that can't go on as far as the eye can see. There is an end. We must admit it. The end has to come by next season. Yes, expediency here might be killing quality, but it's a calculated and necessary decision by the amazing teams at HBO to get this project completed. They can't let this go on for too much longer. The actors are older, they are moving on, Martin's next novel is not out yet, and only certain moments from him might make it to the screen. So honestly, it's the best they can do.

We can point out inconsistencies all day long, but even though haste makes waste, it's just going to have to make do. I, as a fan, appreciate the books, but I enjoy this action packed series more now that things are finally moving along. I'll look toward the books for details and better pacing, they are far better at doing that than a show ever could, after all. Especially when you have an author who can take 6 years resolving these plots in intricate, careful ways. Remember, the authors have less than a year to try and cinch what they understand as best to their knowledge from Martin's mind (of what he's willing to share).

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Radnen

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@eddie_220: I don't think so. The fact of the matter is, these chipsets will be a super minority of users. Configuring a game engine to efficiently use more cores is too large of an undertaking for the few who purchase an i9.

Now, that said, there are things game engines can already do today that may utilize more cores and that is processing AI logic.

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I'm a Computer Science major and know a thing or two about multi-threaded systems. Multiple threads are nice, but there's diminishing returns the more you use due to synchronization challenges. Therefore, most game engines are either 2 to 6 separate CPU cores max. Even if your processor has 18 cores, the game and game engine might only be configured to see 4 of them. Especially if the game was a console port.

There should be no gains in performance using this i9 over an i7. What you may see is steadier framerates due to more efficient power management and a higher hertz rate. But that's still only utilizing 4 or 6 of the cores at most. You'll never get the bang for your buck. What you will get is the possibility of playing two or more games side-by-side. But of course, we'd only be able to focus on, and prefer, to play one game at a time.

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GOG has it 90% off too.

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Edited By Radnen

@yukushi: It is free for those who had bought Skyrim and all of its DLCs (which were cheap on steam sales). So, I'm happy about that. If it's new to you, I'd recommend purchasing it at 60. I don't think it's greedy at all. And, if you wait, this will depreciate pretty fast. My guess is the Switch version will be at 50? dollars. So, It'll depreciate.

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We should use this moment to remind ourselves just how polarizing elections seem to be in America. Palmer Luckey's donation to a certain group may be seen as wrong, but that's him donating and not the company - not Oculus. Other companies choosing to boycott Oculus because of Luckey's actions are in my mind very fragile companies whose investors would be put on a shaky foundation and, if I were a Venture Capitalist, I would not want to back any one of those companies that pulled away from Oculus. They seem to change course so much as a little wind starts blowing in another direction.

It's that arrogance that shows through in companies that want to take some kind of "action" against something. They have to be aggressors and/or accusers for everything. Both Left and Right have this issue and it's silly, those in the middle, like myself, feel that these games these companies play are childish. When I think of Oculus I'm not thinking of a person or an agenda or a political belief. I'm thinking of a product. A solid, fun product that can bring enjoyment and fun to all those that try it. To pull away from that is just plain stupid.

It may pain you to hear of Luckey's intentions, but there has to be a personality/corporation divide when you think of these things. Like separation of Church and State. Elon Musk, for example, is always known to not treat his companies money as his own, so why can't we do the same thing with the thoughts and feelings of those that run these companies? A person is not his company, just as his money is not his companies money. Let's just start realizing that. Please.

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Radnen

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@Darth_Tyrranus: You have a very positive take on the mystery to storytelling. I like that aspect a lot in some books, though it shouldn't be to the point in which it's infuriating. But yeah, J.K does take things through a bit too much.

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Skylanders, Skyrim, ... I guess because they were not based out of the UK they didn't have this, or they were too big to sue? Perhaps that's why, they though Hello Games were "low hanging fruit". Well, screw that. Lawyers need to fight for causes not corporate interests.

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Edited By Radnen

@Saxondale: You've hit on an interesting point. Lowest common denominator is all I can say. We book readers would love to see the way things are in the books, you are correct about the storyline with Young Griff, Lady Stoneheart, Victarion and even Cold Hands. Yes, casting and budget is an issue, and so is role reprisal (scheduling conflicts abound). But at the end of the day, I don't think we are the target audience for HBO anymore. It's grown past us juicy fantasy readers. It's now a cultural phenomenon which means things will be watered down a lot. But I still think the core "Martinesque" atmosphere is there, and the show is not that bad that it should get cancelled. But at this point, we should just watch it for what it is and dive into the books when they come out (here's looking at you,.. Book 6) it's nearly impossible for shows based on books to be as detail oriented as large as Martin's work is.

Dark Tower fans will probably feel let down about that one, too.