Not to defend this DRM, but they see it the exact same way. If they release a game without DRM, the good, genuine customers may buy it; but the number of people who exploit simplicity is quite high, in fact, higher than the number of people willing to deal with pirate servers and buggy DRM patches. The more difficult you make it to pirate a product, the less people will be willing to see it through.Piracy is easy, convenient, free. If we can't find a solution, if broadband speeds keep increasing and torrent sites keep proliferating, the number of people engaging in the practice will only continue to grow. Even if these are not lost sales -- even if pirates would have never bought the product -- what company would, in good, sound mind, sit back and let people illegally use their products without doing something about it, knowing the situation only gets worse year by year?
It's the single biggest crisis in single player gaming... games like The Witcher 2, and Assassin's Creed 2.
SakusEnvoy
I think they are losing paying customers by draconian DRM instead of turning pirates into buyers.
Most people I know who pirate games either
1. Don't care about gaming all that much, so they don't wanna spend that much money on it. These guys usually have pre-built PCs not meant for gaming.
2. Don't have enough money to buy the games in the first place. Reasons for this could be the country of residence (in poor countries game prices can be insane), or the age of the person (kids don't have that much money to buy games.)
Then of course there's the occasional asshat who always has the latest hardware but never buys any games (unless they're uncrackable multiplayer games.) These are the guys who are killing PC gaming the most, yes even more than shoddy console ports. If there's any of you guys out there reading this, shame on you!
Anyway, the industry likes to think that "1 pirated game = 1 lost sale". Which more often than not, is not the case. If they want to tackle it with draconian and annoying DRM that never works instead of offering actual benefits to the people who buy the game (we used to have these cool big cardboard boxes with all sorts of cool bonus stuff back in the day, I guess it was too expensive), have it their way. I'm not gonna support them though.
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