Pros
It's very comfortable that it don't have a monthly fee. A middle-aged middle european dad simply can't afford time to play "enough" for a monthly pass (or to grind out in-game cash to buy gametime). More content and stuff for cash - it's OK for me.
Good moving/action for a MMORPG (sorry Wildstar, you didn't make anything new..., but I adore your style. I'll buy you too when you will forget the subscription system)
Content, content, content - guilds, lore, places. OK, sometimes it's too clear (too epic), no grey, just black&white.
Dungeon design is awesome. Gothic halls, you move on, than a cave with glowing mushrooms. Sick and cool :)
Well optimized for a low-middle budget notebook. I can launch the game only with safe start, but I can live with that.
Cons
Black&White story, no real roleplaying. After all it's only MMO PvE, so you read the Lore and you go on.
Sometimes little boring. But it's OK, you leave it for weeks (no monthly pass), than you come back and catch the feeling again and play it for nights.
Looking forward for better AI.
So salute for the designers, well done. I've just started my 2nd character (PALADINS yeah).