Microsoft in September promoted Xbox chief Phil Spencer to executive vice president, reporting directly to Chief Executive Satya Nadella rather than Windows chief Terry Myerson.
In an interview, Mr. Spencer said his new role is designed, in part, to give him more latitude to reach gamers on any device, rather than using “gaming to make Windows more successful.”
That means, one day, more Microsoft first-party games could appear on other platforms, he said, such as Apple Inc.’s iPhones or perhaps even Sony Corp.’s PlayStation 4, as its building game “Minecraft” does.
Mr. Spencer acknowledged console sales are important, but said Microsoft is more focused on growing game software and services. He said the company measures the success of its gaming business by revealing the number of people who use its online service Xbox Live, for example.
https://www.wsj.com/articles/microsoft-hopes-for-videogame-turnaround-with-xbox-one-x-1509976801
I am not a fan of Microsoft essentially making the Xbox entirely redundant (like, if this happened, what would even be the point of the console at all?), but on the other hand, I don't own an Xbox, and don't feel like buying it for the handful of games that do interest me, so... sure, go ahead. Put them on PS4 or Switch. I guess that ties in with the platform agnostic/services oriented strategy the company as a whole has been following for a while.
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