Punnability is an important aspect of marketing for every console manufacturer. The better the punnability of your slogan, the better your product will sell. Here are a few examples:
Nintendo:
Bill: "Hey Bob, you played an Action Adventure game yesterday. Will you play it again today?"
Bob: "No Bill, I like to...SWITCH it up".
Xbox:
Billy: "Hey Bobby, what did the old lady say before she joined her friends at the swimming pool?"
Bobby: "I know this one! She said 'Gee, I want to...JUMP IN'"
Sony:
Billy bob joe: "Hey Dillon, what was the first words Genghis Khan said when he was a baby?"
Dillon: "I don't know, Billy bob joe. What?"
Billy bob joe: "GREATNESS AWAITS".
Discuss.
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