Now that Spider-Man is part of the MCU (Mavel Cinematic Universe) he's getting more popular by the day and like the above poster said, Marvel itself has a huge fanbase ever since MCU started 10 years ago with Iron-Man.
Also, let's not forget that this is the first ever Spider-Man game that's AAA develop from the ground up, not like from Activision who always outsource their games and boy, Insomniac Games really went deep into creating the best Spider-Man game as possible. It's why we are seeing shortage, I mean, look at the Pro 1TB custom console which comes with the game itself, for only $400, that's a fucking deal for the price, it's no surprise it's being sold-out. Wait until Black Friday/Cyber Monday comes, that sucker will be sold-out, you better be camping on the front door to get an even better deal lol.
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