Open platform based on Android. (video -http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console)
Do you think it's a smart / dumb idea coming this late competing with the big 3?
Edit: Kotaku picked up on it, and they seem to have generated some interest as they reached and exceeded their minimum pledge target in less than a day.
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