@blackace said:
I think Microsoft cares more about the profits it has been making with the XBox 360 and XBL. It helped take a huge amount of marketshares from Sony last generation, so I'm sure they are pretty satisfied with their results. They also just had a huge successful launch for the XBox One. Selling more then 4x's what they sold for the XBox 360 in the same time period. The only reason Microsoft finishes 2nd is because it's impossible for them to break into the Japan region. Japanese gamers have never liked American game consoles and never will at this point. If you remove Japan from the equation there would be a huge difference. The PS3 sold like 8 million in Japan and XBox 360 sold like 1.6 million (which is the largest American game console sales for a U.S. product). It's unlikely they will sell that much with the XB1.
It's not just that the 360 didn't sell in Japan, it's that it didn't sell as well anywhere but the US and UK, two regions. MS has to break everywhere bar the UK and US (which seems to be slipping) to ever outsell a PS console, not just Japan.
It'd be nice if the Xbox was making MS profits too but that's looking pretty dubious, there's plenty of evidence around that the Xbox brand is losing money so it's no surprise there's a target over it's head from the MS head honchos as one of the first places alongside Bing to cut to improve the MS bottomline.
Imo i think MS will slip more and more into multimedia rather than games. There's been more intent there for years and an underpowered X1 just confirms it. Their ideal is control of the living room, handheld and PC with seamless multimedia use across Windows 8, not of ruling the gaming world. Far enough too, there's probably more money in that.
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