I think they should...
- Price drop on PS4 Pro
- Heavy marketing on GT Sports (Sony's biggest franchise) and Horizon Frozen Wilds with bundles
- Really good PS+ free games in Novenber
- Announce killer new games before X1X launch (TGS or Paris) and not wait till PSX
- Take advantage of the 3 biggest deals (Destiny 2, COD and Battlefront 2) with heavy marketing and bundles
- Release trailers for GoW, Spiderman, Detroit, TLoU 2, Death Stranding...etc
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