Well, Craig McNary, senior director of global brand and integrated marketing at Xbox, has his Linked In profile stating,"he was responsible for launching and growing Xbox Game Pass to “over 30M members through measured full funnel campaigns, GTM planning, SKU expansion to PC, iOS, and Android, and partnerships with Alienware, EA Play, Spotify, and Disney+ to drive off console growth and deliver over 1B in customer lifetime value.”
It is hardly surprising that Halo has that many unique accounts as they got the game as part of their subscription. How many concurrent players have they got - answer me that.
Or keep on kissing MS's backside and run their propaganda for them.
Words about Craig McNary come from here:
https://gameworldobserver.com/2023/09/15/xbox-game-pass-30-million-subscribers-report
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