10's aren't a "given" score for any game, it's a kind of mystic score that is reserved for games that seem "special" more than simply being over and above better than other top caliber games, and with that being said I don't think xbox needs "10" scoring game in order to not be a "flop".
MS is struggling to get 8's with their top most well known franchises now, so why not just shoot for a some of good a ol fashion 9.0s? That would make xbox one a worthy competitor in my book.
Sony lucked up and got a 10 with one of their top games "yah" but it is a just chance score really and could have easily been given a 9.0 based on if the reviewer had an extra special feeling from playing the game or not.
Both Forza franchises have proven to be consistent with high quality and no one questions those series from MS, but you do need to have more than one high quality franchise entry to be considered a competent competitor in the console industry.
If MS can mange to produce 2 or 3 solid critically acclaimed AAA (9.0 level) console exclusives then I'd say they've become a respectable competitor once again, but that's not likely going to be an easy task for them being hesitant on investing into new high profile game projects.
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