We should probably be looking at the next largest defence budgets if we're looking for a plausible military enemy of the U.S.:
1. China
This is probably the only viable one. They have a very large army which is well equipped with modern technology, excellent training and a fair amount of experience fighting with other major militaries. Unfortunately, they lack a powerful navy and air force, meaning that any plausible U.S. - Chinese conflict will be about the U.S. attacking China. That's not going to happen in a game because Americans wouldn't be able to stand the idea of them being aggressors and "communists" defending themselves legitimately.
2. France, The United Kingdom, Germany, Japan, Italy
They're diplomatically friendly with the U.S. and don't have strong enough air forces or navy forces to invade either, so we have the problem above - a war between them and America would have America being aggressors. The concept of America invading these countries would be so alien and offensive that a game about it would probably only get publicity by pissing off every potential customer.
3. Saudi Arabia
Given that the Saudis and the Americans are trying to cultivate friendly relations, a game about a Saudi-U.S. conflict isn't going to be politically acceptable. In any case, it's been proven in history that Arabs are inherently incapable of fighting a modern war, so a Saudi-U.S. conflict would be a total curbstomp and hence not fun or interesting.
4. India
There really is going to be absolutely no reason why American would get into a war with these dudes.
So, basically, Russia is popular to shoot at because there is a long-standing cultural tradition of fantasizing about shooting Russians. In any case, a war between modern Russia and the modern U.S. would end terribly for the easterners because they have a fraction of the economic power, population and military strength of the U.S.. So in actuality a game realistically based on this sort of conflict would be equally unbalanced and boring.
Since we have established that realism isn't really on the minds of American FPS developers, I guess they could go for any of the above nations and find some way to make a story out of it. However, it wouldn't be fundamentally different from shooting up Russians anyway. American writers have this strange attitude of portraying foreign militaries as relying on numbers and brutal discipline to fight, thus allowing the ultra-competent, good-hearted naturally courageous American hero to own hundreds of swarthy/communist/slanty-eyed/.etc foreign soldiers.
There is no reason why American writers would treat French, Japanese or .etc militaries with any more respect than they treat the Chinese and Russian militaries, so in effect the result would still be the same: you shoot up lots of incompetent foreigners who speak with scary/funny languages as a badass American war hero. This is functionally identical to most of the mainstream "US vs Russia" shooters we complain about, and it would be no less boring or intellectually insulting.
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