The Conduit was supposed to be the shooter that all Wii owners were waiting for and it was supposed to put up large numbers.
It's experience was supposed to be the definitive FPS experience on the Wii.
The thing is, it's not selling like it at all. Despite having the largest ad campaign ever for a third party Wii game it has struggled and looks to have fizzled out rather early in it's lifespan.
Let's start with North America:
There's a pool of 24 million Wii owners and in the the first 5 weeks on store shelves it's seen sales of...
64,500
32,000
19,500
14,500
11,500
While the initial launch numbers are distressing the numbers that follow are even more so. The launch numbers cut in half after the first week could be excused if it maintained that level for a few weeks but in weeks 3, 4, and 5 we see a drop off of 20,000 units leaving the title struggling to stay above the 10,000 unit threshold in just a month and a half.
Now That brings us to Europe and it's pool of 19 million Wii's. That was supposed to provide the title with it's "second wind" which started with a very aggressive ad campaign and we see...
18,500
12,000
7,500
The Conduit's inability to sell even 20k at launch is distressing for everyone involved with the title and in it's third week it's already sub 10k
Now many have said the Conduit will be a slow burn title that sell over a period of time just like World at War did, I say this is false and I have the numbers to back it up.
World at War North American sales...
44,500
30,000
62,500
50,000
73,000
What's more telling is that the title was 2k and 5k away from selling 100k each week in weeks 6 and 7
Now look at Europe's World at War numbers...
17,500
20,000
22,000
28,500
30,000
Just like NA's sales the weeks 6 and 7 see the numbers go up as well
World at War was also a multiplat, it's sales were decreased by people choosing to play the title elsewhere. The Conduit does not have that problem, there is only one platform you can play the Conduit.
The Conduit has shown everyone that even with hype from numerous outlets and aggressive ad campaigns a game still needs to stand on it's own, something the Conduit has been unable to do.
If anything it's a validation when it comes to Wii owners that World at War has been a solid seller while the Conduit falls short. The audience is able to see a cash grab when they see it.
Anyone else more impressed with the Wii's audience after seeing the Conduit's trouble at retail?
Log in to comment