The article can't be accessed anymore, but I'm taking a guess that by "hardware-pushing software", he just meant that the software will drive people to buy the hardware. The software pushes the hardware. Like Wii Sports.
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"Pow right in the kisser" Kills the hype, but reveals the reality of the matter. People put a microscope over what Iwata, Miyamoto, Reggie, and others at Nintendo say then try and fit it to what they want to happen in upcoming future releases.
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