tl;dr: don't be lazy.
I recently have been hearing this whenever Nintendo comes up:
"Nintendo does its own thing, they just choose not to compete with MS and Sony. That doesn't make them worse, just different"
I find this to be such a cop-out. This excuse immediately absolves Nintendo of any responsibility to perform to any acceptable level. Claiming that they are not in direct competition with Sony and MS effectively allows them to set their own standards, which, as we're seeing, are piss-poor. It also holds the added benefit of lowering our expectations and it also helps shift the blame away from them. The thing is, I find it humorous that so many apologists come out in droves crying that they hope Nintendo never goes away because more competition means an all around healthier industry, yet then they immediately turn around and say that they "do their own thing and don't attempt to compete, and I'm glad" or some other apologist nonsense.
I'm at a loss as to why anyone would be glad, because they end up waiting months and months for games while dealing with sub-par features and antiquated practices (such as region locking and a poor account system), the direct result of Nintendo's stubborn refusal to acknowledge and address their opposition and adapt to where the industry is/is going. Heading their own direction is wonderful......but refusing to compete is never a good thing, and they are a prime example of the consequences of this strategy. Refusal to battle it out head-on is leading them straight to stagnation and irrelevancy. It enables complacency and gives no motivation to work hard or progress at a healthy pace. Nobody expects much from Nintendo nowadays, and they are becoming an afterthought for many and it's simply due to the fact that they don't find it necessary to stand up and hold their ground against the odds.
And that's exactly what we're seeing. Outdated, overpriced hardware. Paltry marketing. A lacking Internet infrastructure. HD years late. Massive game droughts. No centralized account system. No press conference at E3 (though with the games they showed, probably for the best). Lots of rehashes. And on and on. They always come to eventually realize and slowly adopt what the others have been doing for years so it's evident to me that they are not choosing to be different at all....they ARE different due to either a) laziness, b) incompetence, or c) lack of ability, or d) lack of vision (I'd choose b with a touch of a), and this tired line that they do their own thing is nothing more than a masquerade for any or all of the above. It must be because they always start to do what Microsoft and Sony have been doing for so long, but even then it's inadequate in comparison. They have become reactionary.
Aside from their hardware choices, they don't always do their own thing. The way I see it, theyy simply CAN'T do what everyone else is doing to any level of effectiveness and the only difference that distinguishes them aside from their types of games and hardware they produce is they are complete morons at running a good business. The term different in Nintendo's case is used to isolate them because criticism then holds no basis as the standards are completely arbitrary and subject to change at their discretion. How convenient. It is nothing more than weasel room so they can save face for poor performance under the guise of being unique. The main thing that differs them from the others is that they are unable to live in the present. This "they're just different" excuse is exactly the same as telling someone who invites you over for dinner that the meal they cooked was "interesting". Translation: a polite way of saying it sucked.
I don't want to talk about all Nintedo has done wrong as this is well known and would be walking a well worn path. I want to go deeper and discuss what is it about their approach and strategy that is allowing all this to happen. Is it culture? Is it a CEO who is not an alpha male who has no balls to run a multi-billion dollar enterprise? All the upper management? What exactly is Nintendo's problem? I guess I'm just fascinated by the thinking behind their choices and wish to understand their thinking better.
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